| Whenever someone suggests you do a book signing | | | | your book and can post them, with permission, until |
| and you do not want to, here are five reasons you | | | | you |
| can give them:1) It's not worth the time; there's not | | | | get print media coverage to add to your display. |
| enough money in it.2) Speaking is where the money | | | | People |
| is.3) You have more important things to do.4) When | | | | are very interested in knowing what other people |
| you do a book-signing, maybe nobody will show up | | | | think of |
| and | | | | your work. Create a foam board for publicity. Place |
| you'll feel foolish sitting there all alone.5) There are | | | | on it |
| other ways to sell books.Then,again, there are five | | | | reviews, readers' comments, excerpts from your |
| good reasons why all authors | | | | book, and |
| should do a book signing and a book-signing tour.By | | | | your photo. Stand the board on the autograph table |
| conducting a book-signing you will:1. Gain recognition. | | | | on an |
| When you do a book signing in a | | | | easel so that passersby can see it prior to your |
| bookstore, you will be interacting with the people who | | | | signing.4. Conduct media interviews. The most |
| sell | | | | successful book |
| your books to the general public. It's an opportunity to | | | | signings have the most publicity. Since your schedule |
| develop a rapport with them, tell them about the book, | | | | is |
| and | | | | generally set up at least six weeks in advance, you |
| convince them that you are an expert on the subject. | | | | have |
| Then | | | | time to approach radio talk show hosts and |
| when someone asks for a book on your topic, they | | | | producers, |
| are likely | | | | television stations, and newspapers to let them know |
| to recommend yours. Don't settle for bookstores. | | | | that |
| Look for | | | | you will be in their city. A well-thought out Media |
| places where readers of your book are likely to | | | | Release |
| gather and | | | | is a must. It should contain information about the book, |
| schedule an event there. That place might be a store, | | | | the |
| craft | | | | author, and the event.5. Expand your contact list. Book |
| shop, pro shop, spa, festival, or health care center. Do | | | | signings are a great way |
| some brainstorming with your staff and friends.2. | | | | to expand your mailing list. Use a sheet of paper on |
| Gather input from readers. When you step into the | | | | the |
| book-signing arena, you have an opportunity to | | | | autograph table with column headings like: Name, Email |
| interact with | | | | address, Phone number. Usually, the less information |
| readers. You are the center of attraction, since you | | | | you |
| are the | | | | request, the more names you will collect. You can get |
| author/expert. By providing a mini-seminar or | | | | more |
| discussion, | | | | information as you develop a relationship with these |
| you give a sneak preview of your book and your | | | | individuals. It is a good idea to provide something free, |
| expertise. | | | | such as a bookmark, with a quote from the book and |
| Add a question and answer segment and you will | | | | your |
| learn what | | | | contact information on it.Add the adventure of book |
| interests the readers most. It may be the beginning of | | | | signing and book-signing tours to your marketing list to |
| a | | | | create memorable moments that far exceed routine |
| sequel.3. Have an event that is newsworthy and | | | | marketing methods.Jo Condrill conducted book signings |
| gather clippings for your | | | | across the US, including one in the Barnes and Noble |
| scrapbook and poster board. Book signings provide | | | | store in Rockefeller Center, New York. Her longest |
| an event | | | | book signing tour covered twelve cities. She is the |
| that is newsworthy. This is especially valuable if you | | | | coauthor of two books: "From Book Signing to Best |
| are | | | | Seller: An Insider's Guide to Conducting a Successful |
| not yet a celebrity. Celebrities do book signings for | | | | Low-Cost Book Signing Tour" and "101 Ways to |
| primarily the same reasons emerging authors do, an | | | | Improve Your Communication Skills Instantly." She also |
| opportunity to be noticed and quoted and appear in | | | | wrote "Take Charge of Your Life: Dare to Pursue |
| the | | | | Your Dreams." Her support team developed an |
| media. Gather comments of those who have already | | | | excellent planner that even does the math for you! |
| read | | | | Karl Moore interviewed Jo from the UK. |