| To the online artist, it might seem a
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| | show to be opened to the general public.A
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| paradox, at first glance, to hear a
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| | Middle Gallery is for works that didn't
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| recommendation to hold back work. The
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| | sell in the Preview, but are only
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| artist on the Internet often overproduces
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| | available to those who have registered in
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| and displays their entire body of work.
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| | the Guest Book and agree to receive
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| In essence, by placing it for casual
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| | future newsletters and updates. Finally,
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| viewing, known as "shopping" the work,
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| | there is an Outer Gallery, that is for
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| devalues its worth by defying the Law of
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| | browsers and only contains images that
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| Supply and Demand.How can the artist
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| | have been sold, their price, but never to
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| benefit by applying the advantages of the
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| | whom it was sold.Although there will be
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| Internet with the successful business
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| | many window-shoppers, as the exclusive
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| practices of the traditional gallery?
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| | nature and as the reputation of the site
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| Let's look at the traditional gallery's
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| | grows, the more exclusive collector will
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| sales structure.At the Preview, in an
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| | come to the site, sign the Guest Book,
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| inner gallery, and by invitation only,
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| | and come to the Preview ready to
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| previously unviewed works are presented
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| | collect.Perhaps Museum Directors,
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| to the gallery's selected collectors. The
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| | Curators, Critics and Reviewers could be
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| works are tagged as sold, but left for
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| | contacted as well. Given passwords, they
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| viewing. An aspect of human nature,
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| | could actually look at the work online,
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| wanting what one cannot have, has been
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| | without the artist having to physically
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| accommodated as well as a relationship to
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| | move the works as in a land-based
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| supply and demand.To paraphrase Israel A.
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| | gallery. Their reviews could be then
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| Kirzner, the, almost, universally
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| | added to the Preview Page and the
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| accepted theory of supply and demand
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| | artist's resume for future use.Anyone
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| shapes production and consumption, and
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| | with experience on the Internet knows you
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| is, not only the skeleton, but the flesh
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| | can't just create a web site and expect
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| and blood of the economic system which
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| | people to show up. The site must be
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| determines the artist's survival in the
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| | properly marketed as well as have
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| marketplace.["The Law of Supply and
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| | something the web surfer desires. Go to
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| Demand", by Israel Kirzner At the time of
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| | ARTNews and see how the ads are
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| publication Kirzner was an economist at
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| | structured. Ask yourself what it is about
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| New York University. and The Freeman, a
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| | that ad that makes you want to visit that
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| publication of The Foundation for
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| | gallery. What makes it desirable?Look at
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| Economic Education, Inc., January 2000,
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| | the size of the images in the ad. Are
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| Vol. 50, No. 1.]The show opens to the
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| | they thumbnails or full-size images and
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| general public. As the show closes,
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| | details? Collectors want to see
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| unsold works are then considered shopped,
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| | brush-strokes and have the monitors to do
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| since the public has viewed them. Then,
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| | so. Remember, that the majority of the
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| they are placed in an outer gallery for
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| | nation's assets lie in the hands of those
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| the casual onlooker. Those traditions
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| | over fifty years of age. Many of them
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| have held true, stemming from the basic
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| | wear eyeglasses. Accommodate their
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| nature of human beings and how market
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| | eyesight. Bigger is better.Of course, not
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| prices are determined.This brings us back
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| | all artists who put up a web site are
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| to the question of how might the
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| | going to be worth collecting, just as
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| traditional practices be adapted to the
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| | galleries will not find all artists
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| Internet? The artist could, for instance,
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| | suitable. Not all collectors will want a
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| set up a number of galleries.The Inner
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| | given artist's work. Without demand there
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| Gallery would contain works previously
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| | are no sales.Therefore, critical analysis
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| unseen. A collector might pay a one-time
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| | of the web statistics should be carefully
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| fee, the purpose of which is to
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| | monitored. If you get a lot of hits and
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| discourage window-shoppers. The fee could
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| | no sales then the problem is not in the
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| then be applied to their purchase. Those
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| | marketing. Conversely, no hits, or very
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| who purchase are the collectors who go
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| | few, would indicate poor marketing. At
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| into your special Guest Book to receive
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| | some point you have to figure whether or
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| Preview invitations, thus, eliminating
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| | not you're no good at marketing or the
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| the major pitfall of current Internet
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| | work is not collectible.As for meeting
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| based galleries, the window-shopper.How
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| | with the artist, the web cam, if not a
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| does one structure a Preview Page?
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| | personal visit, makes for an enjoyable
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| Obviously, for your Preview Page you
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| | time. With the development of Japanese
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| wouldn't want just anyone dropping in.
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| | graphic technology, one day soon the
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| This could be accomplished through a
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| | collector and others members of the art
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| member login given only to your private
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| | community will view the minute details of
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| collectors. By closely monitoring their
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| | the artist's work in truly a virtual
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| login dates, you can determine when the
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| | gallery without defying the laws of human
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| Preview is over and it's time for the
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| | nature which drives all mankind.
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