| There are literally billions of web pages out there. | | | | This may sound like a daunting task, but it really doesn't |
| Everything you can imagine, businesses selling all sorts | | | | have to be. You can get all sorts of links to your |
| of goods and services, information for free and for | | | | website with a minimal amount of effort by making |
| sale. Saying that the internet is a phenomenon is not | | | | sure you submit your pages to many different web |
| doing it justice. The internet has, in fact, changed | | | | directories. There are many web directories out there |
| everything. It may sound cliché, but there has | | | | on the internet. There are some that are free, while |
| arguably never been an invention in the history of | | | | others you have to pay for. Not only are their general |
| humankind that has such a major impact. Indeed, the | | | | interest directories, there are also directories that exist |
| only thing that may even come close is the advent of | | | | for specific areas. Taking the example used earlier of |
| agriculture millions of years ago. Understanding the | | | | the business selling aromatherapy soap, you can |
| sheer power of the internet is the first step to using it | | | | submit your links to general interest web directories, |
| to your advantage and learning how to use the | | | | health and beauty related directories, arts and crafts |
| benefits derived from text links is another. There is a | | | | directories, just be creative. |
| universe of opportunity out there if you know how to | | | | Another way to increase the number of pages that |
| harness and utilize it and one of the ways to harness | | | | link to you is to ask appropriate people to review your |
| the opportunities offered on the Internet is to take | | | | product. Just like book reviews can propel a book to |
| advantage of text links to increase your page ranks. | | | | the top of all the best-seller lists and positive movie |
| That being said, how do you get your business and | | | | reviews can increase box-office sales, positive |
| your web page noticed among all the billions of other | | | | reviews on you and your product can increase your |
| web pages. You may have a product or service that | | | | page rank. Ask people who use your product and liked |
| you think is unique, but in truth there are probably many | | | | it to write positive reviews on it. You can offer |
| other businesses around the globe selling the exact | | | | incentives like a discount, and it would be well-worth it. |
| same product, service, or information that you are | | | | There are websites that serve as places where |
| trying to sell. Before the internet, all but the largest | | | | ordinary consumers can review products they |
| companies only had to worry about competing with | | | | purchased on the web. Oftentimes, they can post a |
| people in the same town; now even smaller | | | | link to your webpage within their review. Keep in mind, |
| businesses have to figure out how to make a name | | | | however, that posing as a customer when you are the |
| for themselves on the world marketplace to compete. | | | | site owner is not only unethical, it will probably get you |
| Start by doing an experiment. Go to your favorite | | | | shunned from that particular board if you are ever |
| web-based search engine: Google, MSN, Yahoo, | | | | found out. Again, be creative, there are literally |
| Excite, ICQ, Dog Pile, etc. Any one will do for your | | | | thousands of message boards out there designed for |
| purposes. Now, type in the keywords for your | | | | the general population to share information about a |
| business, let's say you sell aromatherapy soap, so you | | | | particular product. Having positive reviews and links to |
| should type in aromatherapy soap into the search | | | | your website will increase your page rank, and the |
| engine window. How many different web pages come | | | | positive reviews will convince people that your product |
| back? Well, for aromatherapy soap, a search on | | | | is the best. |
| Google returns nearly 4.5 million web pages. If your | | | | Another way to increase your page rank through text |
| potential customer specifies shop in their keyword | | | | links is by placing links to popular, related (but not |
| search, that number dwindles to 1.75 million web pages. | | | | competing) websites in the text on your webpage. |
| That is still a heck of a lot of competition. | | | | Deep linking, that is linking to a page buried in a |
| It is a well-known fact that people tend to only look at | | | | particular site is frowned upon, but there is absolutely |
| the first page or two of results to find what they are | | | | nothing wrong with linking to the front page of a site. |
| looking for. That means that for your business to | | | | For example, say you are still selling that aromatherapy |
| succeed on the internet, your business needs to | | | | soap. You can link to the webpage of noted |
| appear as close to the front of that search as | | | | psychologists or other professionals that will vouch for |
| possible, in other words, you need to increase your | | | | the efficacy of aromatherapy soap. Or say you use |
| page rank. When people type in the keywords for | | | | only animal-friendly products; you can link to a page |
| your business, your business web page needs to | | | | that is considered an authority in cruelty free products. |
| appear on the first page or two of the search results. | | | | By putting the links to popular websites within your |
| So how can you accomplish this? Keyword density | | | | website, you are increasing your own page rank. |
| helps, but it will only get you so far. What you really | | | | These are just a couple of the ways that you can use |
| need to increase your page rank is links. You need | | | | text links to increase your web page's rank on all of |
| other sites, many other sites, to provide a link to your | | | | the major search engines. The same rules apply now |
| site. Not just any other sites either, you need popular | | | | that have always applied, have a good product and |
| sites to link to your website, you need to tap into a | | | | provide great customer service. If you think about it, |
| network of popular websites. This is by far and away | | | | networking on the web isn't so different from getting |
| the best way to increase your page rank on Google | | | | business via word of mouth in your hometown; you |
| or any other search engine for that matter. | | | | just need to go about it a little bit differently. |