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Your Company Needs A Mission Statement; Make It Count

Does anyone remember that book "Built to anything which will help the franchisee /
Last" done y the Stanford class and team member / our family in their
professor? Well change that to "Built to individually owned Car Wash Guys
Merge." My grandfather was personal business. To achieve these goals, we will
friends with Bill Hewlett and David strive to be the best. We will make
Packard and I bet they would not have business decisions, which are good for
wanted this merger with Compaq either. It the franchisees, their communities, their
is interesting that one night about 3 in customers as well as for us. Decisions,
the morning I was reading that book and which are good both long and short term,
decided to change or mission statement which strengthen our franchisees and our
and focus on the things that meant the name, which help us achieve success and
most to our team and our customers. I help the environment. Decisions, which
stayed up all night writing that mission are fair for all concerned, always
statement to make sure it was in line creating a WIN/WIN situation. To achieve
with the books comments on what it takes all objectives past, present and future,
to make and keep a company great. This we will chose only the best prospective
was about 5 years ago when "Built to candidates to become franchisees, the
Last" was the talk of the business world crème of the crop.YOUR MISSION
and it was written up in many of the (franchisee's and team members);to
newspapers, and magazines I was reading provide customers with consistent mobile
at the time. WSJ, Financial Times, wash services at a reasonable price. To
Investors Business Daily, The Economist, give the customer what they want and
NY Times, etc. Even hit the best sellers foster repeat business. To provide
list for a while, not bad for a business customers with quality which stands out
non-fiction book by a professor.You must above the competition. To own a business
be honest with yourself and your unlike others which fosters community
mission.Here is what I came up with after goodwill and makes customers proud to be
reading that book that night, I have not customers. To develop a situation whereby
changed that mission statement nor do I when people of our town think car wash,
feel we need to, it was built to last;OUR they think Car Wash Guys. To use only
VISION;To assist our franchisees in environmentally sound products and
achieving their American Dream, whatever methods. To retain enough profit to
that dream may mean to them. To design insure a comfortable lifestyle while
and maintain a streamlined system of achieving all of our mission goals.I was
operations, top of the line car care asked the other day if I was committed to
products, innovative and effective those items listed, that answer is YES,
marketing, trouble free and efficient absolutely, I have to be or we do not
equipment, the best support services and exist.




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