| Did you know that 52% of all books are not sold in | | | | where people who could benefit from your message |
| bookstores? This is just the tip of the iceberg! If you | | | | shop, then offer the outlet eight or ten copies on |
| want to take your business to another level, there are | | | | consignment to get the ball rolling.Premiums. Most |
| many other venues for selling books and tapes. Let's | | | | corporations have huge marketing budgets for creating |
| do some "out of the box" thinking and explore these | | | | goodwill and turning prospects into clients or |
| avenues:Catalogs. There are more than 15,000 | | | | customers. A book is the ideal goodwill builder because |
| consumer and business-to-business catalogs that | | | | people value books; they don't throw them away. |
| cover every imaginable subject. Find the ones that | | | | Apply "LinkThink" and look for the tie-in. Do you have a |
| already have your customer base and convince them | | | | guide on personal finance that you could sell to a bank |
| about the value of carrying your book. You can do this | | | | or investment brokerage? Could your health-oriented |
| online or via the library, which will have various | | | | book interest a pharmaceutical company or |
| directories. Catalogs have three wonderful | | | | hospital?Libraries. This is an overlooked and |
| advantages: they never return books; they pay | | | | undervalued sales outlet. Libraries must have books, so |
| promptly; and they order month after month, year after | | | | why not yours? Contact branches in your local area. |
| year.Gift shops. Many readers of this article have | | | | People who check out books read the author bios . . . |
| books that would do well in the gift market. To appeal | | | | and may be in a position to recommend or hire you. |
| here your price point should be under $10, the cover | | | | Additionally, we've sold tons of books to individuals |
| bright and beguiling, and the book a good impulse item. | | | | because they first discovered our titles in the library. |
| To locate wholesalers and distributors that specialize in | | | | People call to order our Complete Guide to |
| servicing such stores, research in Literary Market | | | | Self-Publishing because they've worn out the library |
| Place (LMP).Nontraditional retail outlets. Some stores | | | | copy!The list could go on and on: merchandising your |
| sell books as sidelines, items that complement their | | | | books on the Internet (both on your site and on others), |
| other merchandise. Gourmet shops, Sporting goods | | | | using direct mail, including an order flyer in everything |
| stores, home improvement establishments, and | | | | you mail out, etc. The point is to expand your thinking |
| children's shops are good examples. Think about | | | | about opportunities for book sales. |