| It is quite an achievement when a niche | | | | is not enough to create a No. 1 |
| non-fiction book remains consistently at | | | | bestseller that stays the course.You |
| the top of the bestseller lists for a | | | | need more, much more, and it comes in |
| period spanning six months; an | | | | the shape of a timeless but little-known |
| achievement that is all the more | | | | secret of which 99.9 percent of writers |
| difficult to fathom when you consider | | | | are completely unaware.Only a handful of |
| that the subject matter has nothing to | | | | established authors use it, either |
| do with sex, drugs, rock and roll or the | | | | consciously or subconsciously.And yet |
| like; subject matter that might even be | | | | this timeless secret is freely available |
| regarded as mundane in the extreme.What | | | | to every writer, every would-be |
| is the secret? What drives a book with a | | | | published author, if only they knew how |
| commonplace topic to the top of the | | | | to access it.It is simplicity |
| lists and keeps it there for months on | | | | personified, it is perceived wisdom |
| end? What causes it to attract mass | | | | handed down through the ages to a |
| appeal within its prescribed niche?It | | | | fortunate few; it is the concealed |
| must be best of its kind but even that | | | | catalyst that creates bestsellers. |