| It is quite an achievement when a niche | | | | bestseller that stays the course.You need |
| non-fiction book remains consistently at the | | | | more, much more, and it comes in the shape of |
| top of the bestseller lists for a period | | | | a timeless but little-known secret of which |
| spanning six months; an achievement that is | | | | 99.9 percent of writers are completely |
| all the more difficult to fathom when you | | | | unaware.Only a handful of established authors |
| consider that the subject matter has nothing | | | | use it, either consciously or |
| to do with sex, drugs, rock and roll or the | | | | subconsciously.And yet this timeless secret |
| like; subject matter that might even be | | | | is freely available to every writer, every |
| regarded as mundane in the extreme.What is | | | | would-be published author, if only they knew |
| the secret? What drives a book with a | | | | how to access it.It is simplicity |
| commonplace topic to the top of the lists and | | | | personified, it is perceived wisdom handed |
| keeps it there for months on end? What causes | | | | down through the ages to a fortunate few; it |
| it to attract mass appeal within its | | | | is the concealed catalyst that creates |
| prescribed niche?It must be best of its kind | | | | bestsellers. |
| but even that is not enough to create a No. 1 | | | | |