| It is quite an achievement when a niche non-fiction | | | | bestseller that stays the course.You need more, much |
| book remains consistently at the top of the bestseller | | | | more, and it comes in the shape of a timeless but |
| lists for a period spanning six months; an achievement | | | | little-known secret of which 99.9 percent of writers are |
| that is all the more difficult to fathom when you | | | | completely unaware.Only a handful of established |
| consider that the subject matter has nothing to do with | | | | authors use it, either consciously or subconsciously.And |
| sex, drugs, rock and roll or the like; subject matter that | | | | yet this timeless secret is freely available to every |
| might even be regarded as mundane in the | | | | writer, every would-be published author, if only they |
| extreme.What is the secret? What drives a book with | | | | knew how to access it.It is simplicity personified, it is |
| a commonplace topic to the top of the lists and keeps | | | | perceived wisdom handed down through the ages to |
| it there for months on end? What causes it to attract | | | | a fortunate few; it is the concealed catalyst that |
| mass appeal within its prescribed niche?It must be best | | | | creates bestsellers. |
| of its kind but even that is not enough to create a No. 1 | | | | |