| Have you ever wondered what would it take to | | | | Hers is a multi-faceted situation (music/book/nonprofit |
| compete successfully with the "big guys" like Simon & | | | | organization) which greatly enhanced the success of |
| Schuster and even get to the top of the heap? If | | | | her efforts.Broaden your marketing and promotional |
| there is such thing as a magic formula for success, | | | | parameters and capabilities to include a multi-level |
| then the story of Geela, the author of the bestseller | | | | marketing and promotion by reaching out to different |
| book THE AMERICAN DREAM can certainly make a | | | | audiences from ethnic to military and other untapped |
| believer out of you too. Mastering the art of the | | | | markets. In Geela's case, because of her unique |
| possible is at the heart of Geela's brand new book | | | | background, as an immigrant from Israel who was |
| where her message is that the possible always | | | | born in Iran, with a universal appeal, she capitalized on |
| exceeds the impossible.It's a sobering fact that no one | | | | that fact to reach broader audiences that include |
| not even the "big guys" (the large publishing houses) | | | | ethnic, minorities, women and immigrants.Your |
| are immune to the risk of failing and even going out of | | | | infrastructure needs to be built on a solid foundation |
| business and not so much because of lack of | | | | which includes everything from an innovative strategic |
| resources but rather lack of innovation, high vision and | | | | marketing plan to a coordinated program which |
| keeping up with inevitable change. In fact, too many | | | | includes the following elements:A comprehensive |
| companies take the complacent approach of | | | | marketing and promotional plan including assorted |
| "one-size-fits-all" to marketing and promotion with a | | | | advertising mix in key places in addition to a national |
| worn out attitude of "business as usual" and "we're the | | | | media campaignCutting edge on-line marketing and |
| best, you're the rest" that stifles innovative thinking | | | | promotion with your own user friendly website (links, |
| (thinking outside the box) so essential for surviving and | | | | pop up banner, affiliate program, ezine newsletter, |
| thriving in a very competitive and dynamic industry | | | | direct response with a compelling sales letter, article |
| where change is the norm and maintaining success is | | | | submission, media e-mail blast to keep your name in |
| the exception.It's been Geela's experience as a | | | | front of the media with different press releases, |
| self-supported and self-published author, that greater | | | | sample of products, plenty of endorsements, media |
| degrees of success can be achieved by any | | | | room, useful information, strong search engines, just to |
| publishing company regardless of their size or | | | | name a few)Sales forecastFinancial plansSecure |
| circumstances simply by implementing the following | | | | advanced endorsements for your book from |
| principles for success that worked for her company | | | | world-renowned personalities, the media, book |
| GLOBAL VISION MEDIA:It's not your aptitude but your | | | | reviewers and best selling authors to establish |
| attitude - a winning attitude can mean the difference | | | | credibilityDistributionFulfillment center with your own |
| between success and failure. Success is a matter of | | | | toll-free number. In Geela's case she chose a number |
| perception and an equal opportunity employer. You are | | | | that's easy to remember for her radio interviews (800) |
| as successful as you make up your mind to be. So | | | | 99GEELACreate an outstanding press kit with useful |
| don't be afraid to aim high. Let the story of The Little | | | | information in addition to promotional and fun material |
| Engine That Could and David and Goliath inspire you. | | | | such as posters, bookmarks, double sided glossy flyers |
| While some people thought that Goliath was too big to | | | | and moreMarketing and promotion plans also for |
| hit, David thought he was too big to miss.Recognize | | | | pursuing the non-bookstore markets (special sales |
| that dreams and aspirations for success have no | | | | premiums/incentive) as well as sub-rights and foreign |
| expiration date - these are self-imposed artificial | | | | rights including film rights, especially like in the case of |
| deadlines that are silent killers of creativity and | | | | Geela, if your book is slanted towards a movie - these |
| motivation.What determines your level of success or | | | | are most lucrative sources for substantial revenues |
| level of failure is not lack of resources but rather lack | | | | and profitability since you bypass the middlemen, |
| of creativity (resourcefulness), high vision and faith | | | | massive discounts and have reduced returns.Since no |
| (remember, quitters never win and winners never | | | | man is an island and likewise success is never a |
| quit).No matter what you were brainwashed to believe, | | | | one-man show, it's essential to have a marketing |
| never underestimate your own power to write your | | | | support system, a Dream-Team if you will, which is |
| own life script and command control of your destiny | | | | made up of top notch like-minded people who share |
| by either finding a way or making a way. Also when | | | | your vision, faith in the project and level of commitment |
| you understand the difference between making things | | | | to making it a huge success. The more harmony and |
| happen vs. letting things happen, you will generate | | | | camaraderie the better information and creative ideas |
| whatever is necessary for you to reach your | | | | can be generated to help move your project forward, |
| destination even when all the odds are against you. | | | | and combat those inevitable "marketing fatigue" while |
| You no longer have to wait or be at the mercy of | | | | keeping you motivated.To become a magnet of |
| traditional distribution and bookstores as they hide your | | | | success and total prosperity live by the motto: "when I |
| book between competitive titles on their shelves. Your | | | | help others win - I win."Author personal appearances, |
| fate is in your hands and all that your hands need to | | | | speaking engagements and other innovative forms of |
| do is to take advantage of the awesome power of | | | | promotion such as running for an office (at least for a |
| modern technology which is now available to the "little | | | | day...) and/or trying to break the Guineas book of |
| guy" as well in order to compete successfully and | | | | records (well, at least in theory you can make the |
| even surpass the "big guys." Any self-made | | | | attempt...). Once again, you are limited only by your |
| successful person will tell you that indeed anything is | | | | imagination.In order to get a head start on your |
| possible especially to those who believe.Apply the | | | | promotional campaign consider using a direct response |
| Kaleidoscope approach to your marketing and | | | | that can help put your title on the best seller list at least |
| promotion efforts - although there are finite number of | | | | on by doing a massive and highly targeted e-mail blast. |
| pieces, infinite number of combinations and possibilities | | | | This alone can open many doors for you and help you |
| can be created simply by rearranging them. You are | | | | reach your destination so much faster and ... in style |
| limited only by your own imagination and will.Don't use | | | | too.Apply the old-fashioned yet proven method of |
| the Christopher Columbus method of planning your | | | | making up for lack of financial resources the size of |
| business if you are serious about reaching your | | | | the "big guys" with OPM but not the traditional Other |
| destination of smooth sailing into a new world of | | | | People's Money, but rather Other People's Minds, by |
| success with glory. By failing to plan properly, you plan | | | | networking, sharing up to date information, developing |
| to fail by default. The power of strategic planning | | | | and nurturing partnerships while conducting massive |
| backed by a solid infrastructure cannot be overstated | | | | research. Remember, knowledge is power that |
| - it's what makes or breaks regardless of the quality | | | | provides you the winning edge. It's cost free and it |
| of your product (book). A synergetic plan in place will | | | | creates additional opportunities for growth while |
| serve as a compass to guide your actions, evaluate | | | | instantly becoming a success and prosperity |
| your performance and run your business more | | | | magnet.Strive to provide the highest quality in product |
| profitably.A good marketing plan requires the dexterity | | | | and service and always go the extra mile, remember, |
| of a circus juggler mainly because of factors such as | | | | the seed of money is service.In the final analysis, it's |
| the different life-cycle stage of each title at any given | | | | the quality of the book that will ultimately dictate the |
| time. In Geela's particular case, as a self-contained, it | | | | longevity and the level of success of any marketing |
| was and still is a unique multi-faceted situation with | | | | and promotional campaign. Geela's highly praised book |
| multiple projects going on simultaneously, involving a | | | | THE AMERICAN DREAM offers something very |
| brand new book, a music album and putting together | | | | special that everybody wants...hope and direction. In |
| an all-star benefit concert with major music producers | | | | fact, through her Principles For Successful Living, Geela |
| as part of Geela's nonprofit organization, ONE SPIRIT, | | | | is revolutionizing the conventional wisdom of achieving |
| ONE WORLD (dedicated to promoting world peace | | | | success, total prosperity and even global unity. And |
| focusing on children's issues), since Geela is an | | | | that's something that will always be in demand and |
| established singer/songwriter with many albums, | | | | never go out of style. Geela's fascinating personal |
| awards and rave reviews, a visionary author and a | | | | story of triumph over adversity and winning against all |
| long time peace and children's activist. She is the | | | | odds best captures the true spirit of the American |
| founder of the nonprofit organization, ONE SPIRIT, | | | | Dream which was based on perspiration, innovation, |
| ONE WORLD, a co-founder of a successful record | | | | risk and reward. Of-course some might think her |
| label, GLOBAL VISION RECORDS in addition to being | | | | tremendous success story (which took her only |
| a co-fonder of an up and coming independent | | | | twenty years to achieve) is only a result of luck or |
| publishing company, GLOBAL VISION BOOKS/MEDIA. | | | | talent or ... whatever. But perhaps a better definition of |
| To make life even more exciting, Geela is also a wife | | | | luck needs to be when preparation meets opportunity. |
| and a dedicated mom.Capitalize on any talents you | | | | After all, if you know where you are going, chances |
| might have to make up for perceived lack of sales | | | | are you will get there, and if not, then you'll end up on |
| and/or financial resources (initially when you are | | | | the road to nowhere. Now that's something to write |
| starting out). Geela's situation is unique by all standards. | | | | about... |