| Use this low-cost Internet strategy to
| |
| | simple update is all it takes. No more
|
| make your book more desirable to large
| |
| | annoying "page not found" or "no such
|
| publishers.
| |
| | e-mail recipient" errors.
|
| Many self-publishing authors plan on
| |
| | Use your DOI the right way, and every
|
| eventually selling their book to a large
| |
| | little stitch of web presence marketing
|
| publisher at a good price. The fast track
| |
| | you've done becomes one more chip on
|
| way to achieve this goal is to push up
| |
| | bargaining table. Remember, the big guys
|
| the market value of a book with a push v.
| |
| | speak DOI. DOI BENEFITS ARE
|
| pull strategy. This article shows you how
| |
| | IMMEDIATEGetting good book reviews is so
|
| to do exactly that, using a simple
| |
| | miserably hard these days, especially for
|
| Internet strategy that any self-publisher
| |
| | self-published authors. What if your book
|
| can afford. PUSH v. PULL EXPLAINEDBooks
| |
| | finally gets that fabulous review you've
|
| with push like Harry Potter push
| |
| | hoped for long after publication? Will it
|
| customers through the doors, and the
| |
| | be orphaned from the book marketing
|
| registers go kachink, kachink. With
| |
| | information you've already published on
|
| self-published titles, booksellers must
| |
| | the Internet? No. One quick update of
|
| pull customers through the door and that
| |
| | your DOI and everything that it
|
| costs money. Put yourself in their shoes.
| |
| | references on the Internet will
|
| Giving preference to books with built-in
| |
| | immediately begin broadcasting your
|
| push makes sense. Remember this formula:
| |
| | fabulous review to the online world.
|
| push stacks chips on your side of the
| |
| | START ADDING MARKET VALUE TODAYEach day,
|
| bargaining table and pull sweeps them
| |
| | try to add more market value to your
|
| away. With a transferable Internet
| |
| | book. A blog post here, an ezine article
|
| presence strategy, you can stack chips to
| |
| | there. These things cost nothing, and yet
|
| the ceiling just like the big boys do.
| |
| | they can push huge amounts of
|
| WHAT THE BIG BOYS ARE DOINGThe push is on
| |
| | sales-generating traffic at your book. As
|
| with major publishers to build market
| |
| | a self-published author, you've got to
|
| value for their intellectual properties
| |
| | keep your eyes on what the big guys are
|
| with the Digital Object Identifier (DOI)
| |
| | doing, and when you can emulate them on
|
| system. A DOI is a permanent Internet
| |
| | the cheap, you do it!WHEN TO GET YOUR
|
| address for your book. No matter how many
| |
| | DOIThe best time to register your DOI is
|
| times ownership of a book changes hands,
| |
| | after your books are available for
|
| the DOI Internet address is permanently
| |
| | purchase on and other online bookseller
|
| bound to the book, just as tightly as the
| |
| | sites. This way, you can create menu
|
| binding. This is why hundreds of big
| |
| | options in your DOI that link to online
|
| publishers have registered over 16
| |
| | bookseller pages for immediate sales
|
| million intellectual properties with the
| |
| | results. Be sure to ask your publisher or
|
| DOI system with millions more on the way.
| |
| | vanity press if they offer a DOI service.
|
| Who fueled the creation of the DOI
| |
| | One that does is Your Own World Books
|
| system? Computer experts? No. From a
| |
| | (Yowbooks.com). Their Author Advantage
|
| market asset valuation standpoint, that
| |
| | program includes a transferable DOI. If
|
| makes as much as sense as going to a
| |
| | your publisher does not offer a DOI
|
| Sushi Chef for a vasectomy. (Better idea
| |
| | service, that's OK. As the copyright
|
| - get the Sushi afterwards!) Rather, it
| |
| | holder, you can register your DOI with an
|
| was senior publishing executives and
| |
| | independent DOI hosting service like
|
| their financial gurus who pushed for the
| |
| | DOIeasylink.NET. The annual cost of a DOI
|
| creation of the DOI system. When you sit
| |
| | is comparable to one-month web site
|
| down at the bargaining table with a DOI,
| |
| | hosting fee. Plus, you get a 1-page
|
| you'll be talking their language.
| |
| | Internet response page and descriptive
|
| PLAYING WITH THE BIG BOYS The Internet is
| |
| | menus with multiple Internet links.
|
| like an elephant, it remembers everything
| |
| | USE A DOI TO HIT CRITICAL MASSIf you
|
| and it can remember a lot! You can always
| |
| | remember only one thing from this
|
| include your email address or your web
| |
| | article, let it be this. Think like the
|
| site address but these things point to a
| |
| | big boys. Use this strategy to add more
|
| business identity - not the work, itself.
| |
| | market value by continually broadcasting
|
| Use the same DOI on every web page, ezine
| |
| | information on the Internet with your
|
| article, review, blog post, etc. and it
| |
| | DOI. Eventually, you'll hit critical
|
| becomes a 24/7 market value builder that
| |
| | mass. People will buy your book, and
|
| follows the work. If something changes,
| |
| | large publishers will see this and be
|
| like your email or web site address, one
| |
| | impressed!
|
