| Use this low-cost Internet strategy to make your book | | | | changes, like your email or web site address, one |
| more desirable to large publishers. | | | | simple update is all it takes. No more annoying "page |
| Many self-publishing authors plan on eventually selling | | | | not found" or "no such e-mail recipient" errors. |
| their book to a large publisher at a good price. The fast | | | | Use your DOI the right way, and every little stitch of |
| track way to achieve this goal is to push up the | | | | web presence marketing you've done becomes one |
| market value of a book with a push v. pull strategy. | | | | more chip on bargaining table. Remember, the big guys |
| This article shows you how to do exactly that, using a | | | | speak DOI. DOI BENEFITS ARE IMMEDIATEGetting |
| simple Internet strategy that any self-publisher can | | | | good book reviews is so miserably hard these days, |
| afford. PUSH v. PULL EXPLAINEDBooks with push | | | | especially for self-published authors. What if your book |
| like Harry Potter push customers through the doors, | | | | finally gets that fabulous review you've hoped for long |
| and the registers go kachink, kachink. With | | | | after publication? Will it be orphaned from the book |
| self-published titles, booksellers must pull customers | | | | marketing information you've already published on the |
| through the door and that costs money. Put yourself in | | | | Internet? No. One quick update of your DOI and |
| their shoes. Giving preference to books with built-in | | | | everything that it references on the Internet will |
| push makes sense. Remember this formula: push | | | | immediately begin broadcasting your fabulous review |
| stacks chips on your side of the bargaining table and | | | | to the online world. START ADDING MARKET |
| pull sweeps them away. With a transferable Internet | | | | VALUE TODAYEach day, try to add more market |
| presence strategy, you can stack chips to the ceiling | | | | value to your book. A blog post here, an ezine article |
| just like the big boys do. WHAT THE BIG BOYS ARE | | | | there. These things cost nothing, and yet they can |
| DOINGThe push is on with major publishers to build | | | | push huge amounts of sales-generating traffic at your |
| market value for their intellectual properties with the | | | | book. As a self-published author, you've got to keep |
| Digital Object Identifier (DOI) system. A DOI is a | | | | your eyes on what the big guys are doing, and when |
| permanent Internet address for your book. No matter | | | | you can emulate them on the cheap, you do it!WHEN |
| how many times ownership of a book changes hands, | | | | TO GET YOUR DOIThe best time to register your |
| the DOI Internet address is permanently bound to the | | | | DOI is after your books are available for purchase on |
| book, just as tightly as the binding. This is why | | | | and other online bookseller sites. This way, you can |
| hundreds of big publishers have registered over 16 | | | | create menu options in your DOI that link to online |
| million intellectual properties with the DOI system with | | | | bookseller pages for immediate sales results. Be sure |
| millions more on the way. Who fueled the creation of | | | | to ask your publisher or vanity press if they offer a |
| the DOI system? Computer experts? No. From a | | | | DOI service. One that does is Your Own World Books |
| market asset valuation standpoint, that makes as | | | | (Yowbooks.com). Their Author Advantage program |
| much as sense as going to a Sushi Chef for a | | | | includes a transferable DOI. If your publisher does not |
| vasectomy. (Better idea - get the Sushi afterwards!) | | | | offer a DOI service, that's OK. As the copyright holder, |
| Rather, it was senior publishing executives and their | | | | you can register your DOI with an independent DOI |
| financial gurus who pushed for the creation of the DOI | | | | hosting service like DOIeasylink.NET. The annual cost |
| system. When you sit down at the bargaining table | | | | of a DOI is comparable to one-month web site hosting |
| with a DOI, you'll be talking their language. | | | | fee. Plus, you get a 1-page Internet response page and |
| PLAYING WITH THE BIG BOYS The Internet is like an | | | | descriptive menus with multiple Internet links. |
| elephant, it remembers everything and it can | | | | USE A DOI TO HIT CRITICAL MASSIf you remember |
| remember a lot! You can always include your email | | | | only one thing from this article, let it be this. Think like |
| address or your web site address but these things | | | | the big boys. Use this strategy to add more market |
| point to a business identity - not the work, itself. | | | | value by continually broadcasting information on the |
| Use the same DOI on every web page, ezine article, | | | | Internet with your DOI. Eventually, you'll hit critical mass. |
| review, blog post, etc. and it becomes a 24/7 market | | | | People will buy your book, and large publishers will see |
| value builder that follows the work. If something | | | | this and be impressed! |