| In the movie City Slickers, Curly (played
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| | and that he thought it was very
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| by Jack Palance) tells Mitch Robbins
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| | provocative. Just about every book I've
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| (played by Billy Crystal) that he has to
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| | ever read has been the direct result of
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| find the "One" thing. The dialogue goes
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| | Word of Mouth.
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| as follows:
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| | Generating Word of Mouth actually begins
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| Curly: One thing. Just one thing. You
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| | before we even write the book. If your
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| stick to that and the rest don't mean
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| | book isn't interesting, it simply won't
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| [nothin'].
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| | create Word of Mouth and selling it will
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| Mitch: But, what is the "one thing?"
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| | be difficult. But once your book is
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| Curly: [smiles] That's what *you* have to
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| | written and you begin to employ the
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| find out.
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| | tactics listed above to promote the book,
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| The "One" thing for a book to sell well
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| | if you keep in mind that your primary
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| is that it must generate Word of Mouth.
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| | objective is to generate Word of Mouth,
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| The goal of every tactic you employ to
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| | it helps you choose how to deliver your
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| sell books is to create Word of Mouth.
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| | message.
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| Why does every author want to get on
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| | For example, I was coaching an author who
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| Oprah? Because she's the biggest Word of
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| | had written his first novel and was
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| Mouth in the market. Look at the brief
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| | conducting book readings nearly every
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| list below of tactics you can use to
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| | month with little success. I asked him
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| promote your book:
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| | what sections he was reading from and
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| - Podcasting
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| | then I told him that the sections he was
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| - Book Trailers
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| | reading were not the most interesting
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| - Book signings
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| | sections and gave him suggestions on
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| - - Websites
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| | which parts of the book I would read.
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| - Landing Pages
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| | The same rule applies when conducting
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| - Blogging
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| | interviews. You should control the
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| - Book Reviews
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| | message of any PR message and any
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| - Book Giveaways
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| | interview. What's the hot spot of your
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| - Press Releases
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| | message? That is the message that needs
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| - TV interviews
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| | to be conveyed. You have very little time
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| - Radio interviews
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| | to get the word out on your book. Think
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| - Newspaper interviews
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| | like you are standing in an elevator and
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| The purpose of every one of these tactics
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| | someone wants to know why she should buy
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| is to create Word of Mouth. The Da Vinci
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| | your book. You've got maybe 30 seconds to
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| code is, of course, a huge success, but I
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| | convince the potential buyer to buy your
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| didn't read the Da Vinci code until a
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| | book. What would you say?
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| good friend of mine said he had read it
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|
