| Did you know that 52% of all books are
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| | who could benefit from your message shop,
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| not sold in bookstores? This is just the
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| | then offer the outlet eight or ten copies
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| tip of the iceberg! If you want to take
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| | on consignment to get the ball
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| your business to another level, there are
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| | rolling.Premiums. Most corporations have
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| many other venues for selling books and
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| | huge marketing budgets for creating
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| tapes. Let's do some "out of the box"
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| | goodwill and turning prospects into
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| thinking and explore these
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| | clients or customers. A book is the ideal
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| avenues:Catalogs. There are more than
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| | goodwill builder because people value
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| 15,000 consumer and business-to-business
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| | books; they don't throw them away. Apply
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| catalogs that cover every imaginable
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| | "LinkThink" and look for the tie-in. Do
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| subject. Find the ones that already have
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| | you have a guide on personal finance that
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| your customer base and convince them
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| | you could sell to a bank or investment
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| about the value of carrying your book.
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| | brokerage? Could your health-oriented
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| You can do this online or via the
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| | book interest a pharmaceutical company or
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| library, which will have various
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| | hospital?Libraries. This is an overlooked
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| directories. Catalogs have three
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| | and undervalued sales outlet. Libraries
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| wonderful advantages: they never return
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| | must have books, so why not yours?
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| books; they pay promptly; and they order
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| | Contact branches in your local area.
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| month after month, year after year.Gift
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| | People who check out books read the
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| shops. Many readers of this article have
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| | author bios . . . and may be in a
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| books that would do well in the gift
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| | position to recommend or hire you.
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| market. To appeal here your price point
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| | Additionally, we've sold tons of books to
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| should be under $10, the cover bright and
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| | individuals because they first discovered
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| beguiling, and the book a good impulse
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| | our titles in the library. People call to
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| item. To locate wholesalers and
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| | order our Complete Guide to
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| distributors that specialize in servicing
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| | Self-Publishing because they've worn out
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| such stores, research in Literary Market
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| | the library copy!The list could go on and
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| Place (LMP).Nontraditional retail
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| | on: merchandising your books on the
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| outlets. Some stores sell books as
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| | Internet (both on your site and on
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| sidelines, items that complement their
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| | others), using direct mail, including an
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| other merchandise. Gourmet shops,
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| | order flyer in everything you mail out,
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| Sporting goods stores, home improvement
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| | etc. The point is to expand your thinking
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| establishments, and children's shops are
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| | about opportunities for book sales.
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| good examples. Think about where people
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