New York Times Best Seller: 5 Reasons Why Authors Aim to Achieve this Accolade

Becoming a New York Times Best Seller is a toughis achieved through having a wide distribution and an
challenge. It requires a well-planned and executedexcellent marketing campaign. However, success
aggressive marketing campaign and authors have tobreeds success. Once your book hits the New York
maintain a gruelling schedule of interviews, book signing,Times Best Seller list the publicity machine gains
etc. So why do authors aim for this accolade?momentum.
Here are five reasons why authors strive for thisMore people hear about your book and more people
coveted title:want to discover for themselves what made your
1. Prestigebook so popular. The net result is that you can expect
The prestige that you gain when you become a Newa greater volume of sales. And authors can capitalise
York Times Best Seller is huge and it is a title that ison this, keep their marketing machine going to stay on
yours to keep for life. The parameters for becoming athis best sellers list for consecutive weeks. For
New York Times Best Seller are clearly defined. Theyinstance, Stephen Colbert's "I Am America (And So
are not subjective or open to interpretation comparedCan You)" was on the New York Times Best Seller's
to becoming say an Amazon Best Seller.list for five consecutive weeks during 2007 and 2008.
The latter can manipulated and can be achieved by5. More Opportunities
selling as little as 300 books sometimes even less. InAs a Best Selling author you will receive far more
addition, some authors claim to be an Amazon Bestopportunities as a consultant, trainer, leader, speaker,
Seller when they have hit Amazon's top 100 or evenetc. There will be increased media opportunities as
top 1,000 which lowers the credibility of this title. No onewell. Where you previously had to court the media
questions your credibility when you are a New Yorkyou'll discover that the media will actively seek you out
Times Best Seller.as Ephren Taylor discovered, much to his surprise,
2. Visibilitywhen his "Creating Success from the Inside Out" was
Your book will receive prime placement in bookstores.published.
Your book will be placed in a prominent place in show"I've been on National TV, CNBC. I've been on 2020.
windows. Special displays for your book are alsoI've been on Montel - twice! I've got a weekly slot on
created within the store. This of course all adds up toFox News Cable nationally...I've been on hundreds of
greater visibility for your book and therefore a greaterradio shows and it has been indexed on blogs, in
chance for people to see your book and perhaps buynewspapers...My speaking fees have quadrupled. I've
it.got an agent now - believe it not - an agent that
3. Discounted Pricerepresents me for speaking engagements. I've done
Bookstores generally discount NYT Best Sellerstwo movies with the book deal. So the book was
anywhere from 20 to 50% and at no cost to thegreat for me. It's brought in tons of clients - people
author. In other words, the bookstore will still purchasewho read the book."
the book at the same price and so authors will stillAn important thing to note is that Ephren Taylor's book
receive the same royalty for each book sold."Creating Success from the Inside Out" has not, to
However, the reduction in price will naturally encouragedate, made the New York Times Best Seller list.
more book sales.However, this book is an Amazon Best Seller and,
4. Greater Volume of Book Salesgiven that this is a far less prestigious achievement,
As said earlier you have to sell many thousands ofimagine how your life can change once you become a
books to become a New York Times Best Seller. ThisNew York Times Best Seller.