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New York Times Best Seller: 5 Reasons Why Authors Aim to Achieve this Accolade

Becoming a New York Times Best Seller is aAs said earlier you have to sell many
tough challenge. It requires a well-plannedthousands of books to become a New York Times
and executed aggressive marketing campaignBest Seller. This is achieved through having
and authors have to maintain a gruellinga wide distribution and an excellent
schedule of interviews, book signing, etc.marketing campaign. However, success breeds
So  why  do  authors  aim  for this accolade?success. Once your book hits the New York
Times Best Seller list the publicity machine
Here are five reasons why authors strive forgains  momentum.
this  coveted  title:
More people hear about your book and more
1.  Prestigepeople want to discover for themselves what
made your book so popular. The net result is
The prestige that you gain when you become athat you can expect a greater volume of
New York Times Best Seller is huge and it issales. And authors can capitalise on this,
a title that is yours to keep for life. Thekeep their marketing machine going to stay on
parameters for becoming a New York Times Bestthis best sellers list for consecutive weeks.
Seller are clearly defined. They are notFor instance, Stephen Colbert's "I Am
subjective or open to interpretation comparedAmerica (And So Can You)" was on the New York
to  becoming  say  an  Amazon  Best  Seller.Times Best Seller's list for five consecutive
weeks  during  2007  and  2008.
The latter can manipulated and can be
achieved by selling as little as 300 books5.  More  Opportunities
sometimes even less. In addition, some
authors claim to be an Amazon Best SellerAs a Best Selling author you will receive far
when they have hit Amazon's top 100 or evenmore opportunities as a consultant, trainer,
top 1,000 which lowers the credibility ofleader, speaker, etc. There will be
this title. No one questions yourincreased media opportunities as well. Where
credibility when you are a New York Timesyou previously had to court the media you'll
Best  Seller.discover that the media will actively seek
you out as Ephren Taylor discovered, much to
2.  Visibilityhis surprise, when his "Creating Success from
the  Inside  Out"  was  published.
Your book will receive prime placement in
bookstores. Your book will be placed in a"I've been on National TV, CNBC. I've been on
prominent place in show windows. Special2020. I've been on Montel - twice! I've got a
displays for your book are also createdweekly slot on Fox News Cable
within the store. This of course all adds upnationally...I've been on hundreds of radio
to greater visibility for your book andshows and it has been indexed on blogs, in
therefore a greater chance for people to seenewspapers...My speaking fees have
your  book  and  perhaps  buy  it.quadrupled. I've got an agent now - believe
it not - an agent that represents me for
3.  Discounted  Pricespeaking engagements. I've done two movies
with the book deal. So the book was great for
Bookstores generally discount NYT Bestme. It's brought in tons of clients - people
Sellers anywhere from 20 to 50% and at nowho  read  the  book."
cost to the author. In other words, the
bookstore will still purchase the book at theAn important thing to note is that Ephren
same price and so authors will still receiveTaylor's book "Creating Success from the
the same royalty for each book sold.Inside Out" has not, to date, made the New
However, the reduction in price willYork Times Best Seller list. However, this
naturally  encourage  more  book  sales.book is an Amazon Best Seller and, given that
this is a far less prestigious achievement,
4.  Greater  Volume  of  Book  Salesimagine how your life can change once you
become a New York Times Best Seller.



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