| Your domain name is the .com, .net, .org
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| | you're looking for affiliate blog, we
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| or some other dot something that people
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| | will be in the top five search results.
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| use to get to your web site. is mine.A
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| | In this case, Google ignores TLD unless
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| group of investors headed by Jake
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| | you tell it otherwise. Affiliateblog.info
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| Weinbaum (the guy behind Disney's go.com)
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| | will come up before us because their
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| paid $7.5 million for the name back in
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| | pagerank is higher (that's a discussion
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| 1999, aiming to make it a showcase B2B
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| | for another day). So if you think getting
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| site. According to their own press they
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| | near the top of the organic search
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| have succeeded. Yes, it's a terrific name
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| | results is more important than having
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| - short, sort of descriptive and easy to
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| | someone type your name directly into the
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| remember. There's some cachet there, but
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| | address bar (and you very well could be
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| is it $7.5 million worth? That cash could
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| | right), then grab yourkeyword.cc or
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| have bought a lot of promotion or
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| | yourkeyword.to. I've done it, and I've
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| branding for whatever name they could
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| | suggested it to others.Once the user
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| have had for ten bucks, or a hundred, or
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| | comes to your site the name just needs to
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| two hundred grand.Each year for 15 years
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| | be memorable enough so they type it in to
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| The first $500K in profit goes toward
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| | get there the next time. Or they may
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| amortizing the cost of that domain name.
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| | forget and Google you again. I do it
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| That could also pay for a terrific
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| | every day. No matter how great your name
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| affiliate program, a truckload of banner
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| | is, if the content is lousy they won't
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| and PPC advertising, and a nice BMW lease
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| | come back anyway.So should you buy a
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| for Mr. Weinbaum (who probably doesn't
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| | domain name? I don't know - I bought this
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| need a BMW).But the thing has set off a
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| | one. And I made honorable mention in the
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| wave of domain name speculation that
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| | Domain Name News for the price I paid
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| staggers the mind. People are snapping up
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| | ($2500). I bought the name because I
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| domain names and ransoming them off to
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| | liked it, I liked the number of incoming
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| wide-eyed entrepreneurs with business
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| | links to it, and I felt comfortable
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| plans and dreams of riches. Being a
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| | paying for it. I've never paid more than
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| hardcore capitalist I am torn about
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| | a couple hundred dollars for a domain
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| domain name speculation - I am tempted to
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| | otherwise, and I have more than 200 of
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| applaud the person making a buck by
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| | them. My favorite by far is Blozzo.com,
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| getting there first and grabbing up the
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| | which I just bought today for $25. I have
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| good names, but I am annoyed at the
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| | a pretty terrific idea in mind for Blozzo
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| restraint of commerce that takes place
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| | too.I would try to come up with my own
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| while someone negotiates with one of
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| | name before I bought someone else's. Here
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| these guys to get the right name.So if I
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| | are some tips:1. Try to go with a .com.
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| look at the top 50 websites on Alexa,
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| | It's the name everyone associates with
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| most of them should be easy to remember
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| | the Internet. Any other Top Level Domain
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| names, right? Wrong. I would argue that
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| | (TLD) like .org or .net is just going to
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| only one, match.com, is an
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| | confuse people, unless it sounds better
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| easy-to-remember name that describes what
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| | than the .com. For example, if you are
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| the site is about.I keep hearing that the
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| | about networking or a network, a .net is
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| reason these so-called generic or
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| | more natural. If your site is
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| descriptive domain names are so valuable
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| | informational, you should use .info if it
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| is that some people just type domain
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| | sounds okay. One of my favorite $10
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| names into the address bar of their
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| | domains is seosecrets.info. I think it
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| browser rather than using a search
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| | sounds good. Hands down the most
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| engine. This fact seems to be intuitively
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| | ingenious use of a TLD is del.icio.us,
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| false. I find it hard to believe that
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| | the social bookmarking site. The use of
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| someone looking for information on a
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| | the .us TLD is absolutely brilliant.2.
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| particular business would type in
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| | Leave out the dashes and meaningless
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| Furthermore, if I look at the top 50
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| | numbers. If it's a choice between
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| websites on Alexa only one, match.com, is
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| | this-domain.com, and thisdomain.net, take
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| an easy-to-remember name that describes
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| | the .net. No one remembers to put the
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| what the site is about.I wondered how
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| | dashes or the numbers in, unless they are
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| many people actually type in their
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| | an integral part of the name like or 3.
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| address bar (address bar?) instead of
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| | Use the fewest letters possible to
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| using a search engine anyway. I didn't
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| | describe what you do. I own Purple Monkey
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| find the answer, but Jupiter Media tells
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| | Media Group. would have been perfect.
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| me that 64% of people looking for
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| | It's taken, of course. was not. I grabbed
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| something use a search engine.That means
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| | it. I could have taken
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| that 36% of people use something other
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| | purplemonkeymediagroup.com, but it would
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| than a search engine. What makes me
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| | have been too long. Remember, every
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| believe that people typing stuff into
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| | additional letter is a potential typing
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| their address bar doesn't happen much is
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| | error.4. If you have a domain name that
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| this simple fact...of the people using
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| | needs to be reinforced, get a good
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| search engines last November, 43%
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| | logoand sprinkle it liberally on your web
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| searched for common websites like Ebay.
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| | site, along with some slogan that will
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| In other words, instead of typing in
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| | reinforce the name in people's minds. You
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| people Googled Ebay and clicked on one of
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| | would be surprised at how inexpensive
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| the results. That is absolutely
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| | this can be.5. If you can save a few
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| hysterical. And totally believable.What
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| | bucks with your own domain name or by
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| do all these facts mean? They mean that
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| | buying a cheaper domain name, do it, and
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| as far as getting the person there the
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| | use the money to get yourself placed
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| first time, everyone starts off on the
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| | higher in the search results or Adsense
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| same square. If your domain name can get
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| | placement.6. If you can't come up with a
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| the minority of people who just type into
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| | descriptive domain name, go the other
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| their address bar to your website without
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| | way. Depending on your site's focus, pick
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| a search engine, it's worth more than
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| | a memorable short name that will stick in
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| someone who can't.Here are some of the
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| | people's minds, get a great logo and
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| legendary domain name sales in the past
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| | include the name prominently in your
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| several years, according to
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| | advertising and marketing. It's called
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| Zetetic:$14,000,000 - 2006 - $7,500,000
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| | branding, and it's tried and true.7. Ask
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| - 1999 - $5,500,000 - 2003 - $5,000,000
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| | your wife, friend, boyfriend, husband,
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| - 2002 - $5,000,000 - 1999 - $3,500,000
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| | dog, lawyer, associate, Mom, Dad, cousin,
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| - 1996 - $3,350,000 - 1999 - $3,300,000
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| | uncle, Police Chief, blog writer. They're
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| - 1999 - $3,000,000 - 1999 - $3,000,000
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| | smarter than you anyway, and they are
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| - 1999 - $2,750,000 - 2004 -
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| | going to be the one looking for the site,
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| creditcards.comAll of these with the
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| | not you. Some of my best ideas have come
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| exception of (computer networking) should
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| | going to or from somewhere with my wife
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| get address bar traffic, because people
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| | and just brainstorming.Here's the bad
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| who type will type in the descriptive
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| | news: it may take you a while to come up
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| names - if I'm looking for sex-related
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| | with the right name. There's more good
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| stuff, I'll type in Where my mind gets
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| | news though - in the real world most
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| boggled is in ROI. If you're selling
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| | domain names sell for $1,000 or
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| something on that nets you $25, you'll
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| | less.Can't get started? - Go to a site
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| need to sell 200,000 of those George
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| | that sells domain names (here's mine),
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| Foreman grills just to pay for your
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| | and put in a word that describes your
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| domain name.It also dawned on me that if
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| | business. See if the name is taken (it
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| you pay $12,000,000 for sex.com, the free
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| | probably will be). Open your word
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| publicity generated is probably also
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| | processor or go to and put the word in.
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| worth millions.So now everyone gets
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| | Get a few more words. Check those. If
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| dollar signs in their eyes and thinks
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| | there's a .com available and it looks
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| they can make a million with their domain
| |
| | good, grab it. If not, add the word site
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| name. Here are some examples of asking
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| | or blog or online to your word, and see
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| prices from (yes, that's a 6) -
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| | if that works. Don't wait. If you think
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| $7,000,000
| |
| | it might be useable, spend the $9.00. I
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| - $3,500,000
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| | came up with I liked it. I decided to
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| - $1,000,000What does this mean for you?
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| | think about it some more. Someone grabbed
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| Well, there's some good news and some bad
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| | it that afternoon. Just chisel loose the
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| news. Remember back a few paragraphs when
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| | nine bucks (or less) and buy the
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| I said that everyone starts on the same
| |
| | domain.If you want something a little
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| square? That's really the good news. You
| |
| | more sophisticated there are several
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| can choose a pretty good domain name, put
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| | sites that are good for helping you come
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| together some terrific content, employ
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| | up with a name, like DomainsBot and
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| some simple Search Engine Optimization
| |
| | Nameboy.If you draw a blank, go over to
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| and buy some keywords or exchange some
| |
| | Sedo or Afternic and see what's for sale.
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| links and you have a pretty good chance
| |
| | Search for a word that describes what you
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| of getting people to your site the first
| |
| | think people will associate the name of
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| time. Since most of them are coming via a
| |
| | your site with, and see what pops up.
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| search engine they're not going to notice
| |
| | That may give you some ideas.These sites
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| your domain name until they get there
| |
| | and more can be found in the Tools
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| anyway, so your domain name means the
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| | section of Name Journal tracks domain
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| same thing (nothing) to the majority of
| |
| | name sales.Matt DeAngelis runs
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| people using the search engine.One last
| |
| | AffiliateBlog. Matt is the former CTO of
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| thing: if you're hoping to be close to
| |
| | Modem Media, a pioneer in the Internet ad
|
| the top in the search results (the
| |
| | space. As a foot soldier in the Internet
|
| so-called organic SEO), having your
| |
| | revolution, Matt devised the technology
|
| keywords in the name of your website
| |
| | behind many of the most successful ad
|
| gives you a huge boost. For example, if
| |
| | campaigns of the time.
|