| When it comes time to print your brand
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| identity materials, there's one
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| | estimate. Jobs done on a press will
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| overarching question for you to consider
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| | typically run about twice the cost of
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| - whether to print the resulting
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| | digital
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| materials on a digital printer or
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| | printing.Excellent color accuracy - The
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| traditional press. There are many
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| | Pantone Matching System (PMS) offers
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| differences between the two processes,
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| | great color
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| some of which are outlined below.Digital
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| | accuracy. Pantone colors are mixed to
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| PrintingLess expensive - Digital printing
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| | precise, pre-set specifications, which
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| is a direct-to-paper printing process. As
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| | are
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| a result,
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| | printed each year in their color
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| it often runs about one-half of the cost
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| | matching guides. You can consult these
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| of press printing.Lose color accuracy -
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| | books to see
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| Digital printing is a four-color printing
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| | exactly what the final color will look
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| process. Four colors
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| | like in advance. It's a lot like going to
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| - cyan, magenta, yellow, and black - are
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| | the paint
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| printed in tiny dots that when visually
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| | store and specifying colors for your
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| mixed together, create various colors.
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| | home on the paint chips they offer - you
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| This, in addition to the different
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| | know
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| set-ups and
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| | what you'll get. So, if color accuracy
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| settings on the machines from
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| | is important to you, then press printing
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| press-to-press, batch-to-batch and
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| | may be
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| printer-to-
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| | the best choice.Brighter colors are
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| printer, can produce a wide range of
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| | available - Since the Pantone colors are
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| different color results. You can never be
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| | mixed using inks, they
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| certain
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| | can be created to be much brighter and
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| what you'll get.Lose color range -
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| | more intense. So, if lively colors are
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| Four-color printing has limitations on
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| | important to your brand image, then
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| the brightness,
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| | press printing may be the way to go.Cost
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| saturation, and range of colors
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| | of proofing - For four-color press jobs,
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| available - when mixing colors in this
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| | proofing is often not too expensive
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| way. To
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| | when compared to the overall cost of the
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| produce bright reds, oranges, blues, and
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| | job. However, it can be inaccurate,
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| purples, especially, press printing is a
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| | depending on the type of proof run and
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| better choice.Cost of proofing -
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| | the type of press on which your final job
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| Proofing is one way to produce accurate
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| color. Proofing can be
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| | will be printed.For two- or three- color
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| costly, especially when compared to the
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| | jobs printed using the Pantone system,
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| overall cost of the job. But, since the
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| | complete color
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| proof
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| | proofing is often not available.
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| is created on the same equipment that
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| | However, samples of the colors are
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| the final job is printed on, it is often
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| | available in the
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| quite
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| | Pantone books. And, inexpensive laser
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| accurate.Can be faster - Since no
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| | prints or inkjet prints can be created to
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| pre-press work or press setup is needed,
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| | view
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| running your job
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| | the positioning of the elements of the
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| on a digital press can be faster,
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| | page. With a little imagination, you can
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| depending on how many jobs the printer
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| | visualize how the final job will
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| has in the
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| | look.Press printing can take longer than
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| queue before yours. Some printers can
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| | digital - There are several additional
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| even offer same-day service. Three days
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| | steps
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| is a
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| | involved in press printing, which are
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| standard turnaround time for many of the
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| | taken care of using direct-to-press,
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| web-based digital printing
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| | digital
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| companies.Limited paper choice - Digital
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| | technology. Films and plates must be
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| presses can only accommodate a limited
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| | made, the press set up, run the job and
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| paper
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| | then
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| thickness, and many digital printing
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| | tune us needed for drying. Then cutting,
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| companies only offer smooth, white
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| | folding, and other finishing must take
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| papers.
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| | place.Types of paper - Choose from an
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| Thus, if a thick business card is
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| | entire rainbow of paper colors -
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| important to you, then digital printing
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| | fire-engine red
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| is not your
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| | to deep blue, sunflower yellow to pitch
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| right choice.Limited finishing choices -
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| | black. There is also a wide range of
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| Foil stamping, metallic inks, and
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| | thicknesses and textures from which to
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| embossing services are
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| | choose, including specialty papers, such
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| usually not offered by digital printing
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| | as
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| houses. Some digital printers also do not
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| | vellum and metallic papers. If you are
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| offer
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| | considering using nontraditional paper
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| die-cutting or special folding
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| | your
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| services.Limited choice of material
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| | card or materials, press printing is the
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| sizes, styles, and formats - Digital
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| | best way to go.Fine line screens are
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| printers will offer a
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| | available - The result of this is that
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| very specific "menu" or range of
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| | even under close
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| products. If you want to create
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| | inspection, the color will look smooth
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| innovative
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| | and seamless. It will also appear
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| marketing materials, such as the
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| | brighter and
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| brochure-style business cards that we
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| | more intense.Wide range of finishing
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| create at elf
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| | techniques - All finishing options are
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| design, then digital printing is not a
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| | possible with press
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| choice for your project. Large formats
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| | printing. Metallic inks can be run
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| are also
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| | through the press as easily as can a
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| not available with many digital
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| | nonmetallic
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| printers, as the largest paper size they
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| | ink. Embossing, die cutting, and foil
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| can
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| | stamping can be done in traditional
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| accommodate is 11" x 17".Press
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| | printing
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| PrintingMore costly - The difference in
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| | houses. You can create materials that
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| costs is mainly due to setup costs. For
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| | really stand out using these
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| press
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| | techniques.Innovative formats, shapes,
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| printing, films must be produced, and
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| | and sizes are possible - Traditional
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| plates may have to be produced as well,
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| | press printing can
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| which are additional items that add to
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| | accommodate a wide range of paper sizes
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| the overall cost. Additional time is
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| | and can result in innovative and creative
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| involved in
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| setting up and aligning the press, as
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| | finished projects. This is largely due
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| well as washing the press. Also, there
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| | to the "have-it-your-way" range of
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| are more
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| | options,
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| overruns from traditional printing,
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| | where you can specify special sizes and
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| since you cannot program in a specific
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| | finishing techniques.We hope that the
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| number of
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| | above primer on the pros and cons of both
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| pages to be printed as you can with a
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| | digital printing and
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| digital printer. Most printers consider
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| | press printing helps you to decide which
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| overruns to be billable, or they add an
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| | you will choose to produce your
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| additional cost for that into the initial
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| | materials.
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