| The way the world looks at business and | | | | respect for the Internet emerged. |
| information has changed dramatically in the | | | | |
| past decade. In order to survive, yellow | | | | Would it surprise you to learn that brick and |
| pages are not only found in telephone books, | | | | mortar stores that began operation as many as |
| but also online. If I want to know what's | | | | ten years ago have seen a dramatic shift in |
| playing at the local movie theater I am more | | | | where their income is generated? A jewelry |
| likely to go online to find out than I am to | | | | store in New York started online and saw 20% |
| give them a call and wade through a | | | | of their overall sales were facilitated in |
| never-ending phone message. If I want to know | | | | their online store. They were happy because |
| of a certain city I am visiting has shops my | | | | this gave them a revenue stream that improved |
| family likes I take a tour online to find out | | | | their bottom line. Today more than 80% of |
| which stores are available and where they are | | | | their sales are online. What may be worth |
| located - and I can download a map to that | | | | noting is the brick and mortar store has also |
| destination in most cases. | | | | grown in sales, but still only accounts for |
| | | | 20% of the company's profits. |
| When I need to book a hotel I do so online | | | | |
| where I can take a photo tour of the facility | | | | Internet marketing is not a one-time event. |
| and can compare prices and amenities. | | | | It's long-term, daily, and vital to the |
| | | | success of your online presence. |
| The Internet has changed the rules for | | | | |
| business. This is why it is important to make | | | | So the next time you go online to find out |
| sure Internet marketing is an important | | | | what's on TV, how your favorite team is |
| component to your online presence. | | | | doing, or where you can find a special |
| | | | fishing rod, remember the infrastructure of |
| Many of the most successful online businesses | | | | online business was pioneered by men and |
| are an extension to an existing brick and | | | | women who fought to find ways to get the |
| mortar store. It is quite possible that at | | | | message out that their store was online, open |
| the onset of the online presence the feeling | | | | for business and it never closes. |
| may have been, "What can it hurt?" However, | | | | |
| as these businesses caught a glimpse at the | | | | People will go on line to find what they |
| possibilities of taking an already successful | | | | need. Will they find you? |
| business to a global audience a newfound | | | | |