| The way the world looks at business and information | | | | emerged. |
| has changed dramatically in the past decade. In order | | | | Would it surprise you to learn that brick and mortar |
| to survive, yellow pages are not only found in | | | | stores that began operation as many as ten years |
| telephone books, but also online. If I want to know | | | | ago have seen a dramatic shift in where their income |
| what's playing at the local movie theater I am more | | | | is generated? A jewelry store in New York started |
| likely to go online to find out than I am to give them a | | | | online and saw 20% of their overall sales were |
| call and wade through a never-ending phone message. | | | | facilitated in their online store. They were happy |
| If I want to know of a certain city I am visiting has | | | | because this gave them a revenue stream that |
| shops my family likes I take a tour online to find out | | | | improved their bottom line. Today more than 80% of |
| which stores are available and where they are located | | | | their sales are online. What may be worth noting is the |
| - and I can download a map to that destination in most | | | | brick and mortar store has also grown in sales, but still |
| cases. | | | | only accounts for 20% of the company's profits. |
| When I need to book a hotel I do so online where I can | | | | Internet marketing is not a one-time event. It's |
| take a photo tour of the facility and can compare | | | | long-term, daily, and vital to the success of your online |
| prices and amenities. | | | | presence. |
| The Internet has changed the rules for business. This is | | | | So the next time you go online to find out what's on |
| why it is important to make sure Internet marketing is | | | | TV, how your favorite team is doing, or where you |
| an important component to your online presence. | | | | can find a special fishing rod, remember the |
| Many of the most successful online businesses are an | | | | infrastructure of online business was pioneered by |
| extension to an existing brick and mortar store. It is | | | | men and women who fought to find ways to get the |
| quite possible that at the onset of the online presence | | | | message out that their store was online, open for |
| the feeling may have been, "What can it hurt?" | | | | business and it never closes. |
| However, as these businesses caught a glimpse at the | | | | People will go on line to find what they need. Will they |
| possibilities of taking an already successful business to | | | | find you? |
| a global audience a newfound respect for the Internet | | | | |