| Have you started your book yet? No. Don't think about | | | | yourself. |
| it any longer. You know the words; now say it with me. | | | | Keep it nearby to inspire you. Remember, book covers |
| Just do it! With the right focus and information, you can | | | | are the number one selling point of a book. Of course, |
| successfully begin, complete and even publish YOUR | | | | in the beginning this is only a working cover. |
| book within a few months this year. | | | | Nevertheless it will help crystallize your thoughts and |
| More and more people are successfully completing | | | | propel you toward the fulfillment of your dream. You |
| their books in less time. Even your competitors are | | | | have 10 seconds or less to impress your potential |
| getting it done. Why not join them. Here's seven tips to | | | | readers to buy. |
| kick start writing your book: | | | | Look around the bookstores and the internet to get a |
| 1. Make your mark in the world with a significant book. | | | | few ideas. Look for the covers most suited for your |
| Many hopeful authors tremble in their tracks wondering | | | | audience. Choose colors that attract them. For |
| if their book will sell. That's a good question. Who | | | | instance, consider red and blue for business books; |
| wants to invest time or money into a sinking ship? | | | | aqua, yellow, and shades of red work for personal |
| Don't be afraid; here's how to test your book's | | | | growth books. Even so, avoid too much red; it makes |
| significance. | | | | some feel suspicious. |
| You can know your book is significant if it presents | | | | 5. Develop the back cover as a sales message |
| useful information, answers important reader questions, | | | | before you write chapter one. |
| and impacts people for the good. If it's entertaining or | | | | This benefit driven outline helps give your book |
| funny it could go further than you imagined. | | | | direction and helps you focus on what's really |
| It's significant, if it creates a deeper understanding of | | | | important to your readers. Most books will only allow |
| animals, humanity or this world. With one to three of | | | | for 50-75 words. That gives you less than 20 seconds |
| these elements your book is worth writing. More than | | | | to impress your prospective reader. Make this |
| three, it has potential of making great sales and even | | | | message passionate. Focus only what sells: |
| to best seller status. Now, get started; write your book | | | | testimonials (reader, expert and famous), a benefit |
| and make the world a better place. | | | | driven headline to hook the reader to open the book |
| 2. Find out who will buy your book and sell it to them. | | | | and read the table of contents, and bulleted benefits. |
| When you give your book a specific audience, it will hit | | | | 6. Compose your book's 60 second "billboard" before |
| the mark of good sales. Best seller books focus on a | | | | you begin writing. |
| single topic per book. When you aim at one audience | | | | Have you noticed a billboard lately? You only have a |
| at a time, each tip, each story or how-to will be more | | | | few seconds to get it as you drive by. So, the |
| effective. Point your message to someone specific | | | | information is distilled into sound bytes to be effective. |
| and you gain a competitive edge on many book | | | | Make your 2-3 sentence book blurbs into sound bytes. |
| writers. For many authors just shoot their book out to | | | | Like a billboard where you only have a few seconds |
| the world without aim. | | | | to get your message across, condense your sound |
| It would be helpful to create an audience profile. Are | | | | byte into a 60 second tell and sell. |
| your potential readers male or female? How old are | | | | Use your mini billboard at networking meetings, in the |
| they? Are they interested in topic? What problems do | | | | elevator, in the grocery line, anywhere you only have a |
| they face? Are they business people or | | | | few seconds to tell about your book. Composing your |
| professionals? Are they techies or non-techies? Are | | | | ad should include your title and 3 top benefits. |
| they willing to spend $15-20 on a book like yours? Do | | | | 7. Write your publishing goals down for your book. |
| this and you're on your way to selling more books than | | | | Will you self-publish or shop for a traditional publish? |
| you dreamed. | | | | There are serious pros and cons for either method. |
| 3. Write your book's central thought and support it with | | | | Find out the differences so you can make an |
| your book. | | | | educated choice that suits you. If you are |
| Did you cringe at the words (thesis) central thought? | | | | self-publishing, consider the POD technology for your |
| For some, it brought back memories of school days | | | | book. There are lots of good choices that will publish |
| and writing essays. No worries, a thesis simply means | | | | your book for you at an affordable price. |
| the main central thought of the book. Make sure your | | | | If you are opting for a traditional publisher, get an agent |
| main central thought includes the greatest benefit to | | | | and a contract before writing the book. Then shop |
| your book reader and you're done. | | | | agents and publishers with 2 chapters and a knock-out |
| In other words, it should answer your audiences' | | | | book proposal. Invest in one of the current market |
| question, "How will this book help, encourage or solve | | | | guides and research the best fit for your work. It |
| my problem for me?" Write the thesis before you | | | | raises your chances considerably if you know what |
| write the book and stay on the path of focused, | | | | kind of manuscripts a particular company is looking for. |
| powerful yet easy to read content. | | | | I admit it; getting started writing a book can be |
| All chapters support your book's main concept. For | | | | challenging to most. Even so, it doesn't have to stay |
| "Win with the Writer Inside," the thesis is "How to write, | | | | that way. You can do like the author did; use the ten |
| complete, and publish your best book fast." The top | | | | tips above and kick start writing your book. Start |
| selling titles often include the main thought in some | | | | today; complete and release your significant message |
| form. | | | | to the world. Then jump around, get excited for it won't |
| 4. Make an inspiration cover early to encourage | | | | be long before we see your name in print! |