| No matter how old as an author you are, you | | | | answer. The more focused you are on your |
| always want your book to be the best in its | | | | target audience the easier it will be for you |
| category. Only applying 'book promotion | | | | reach them. After identifying you target |
| techniques' can ensure this. Because of | | | | audience you should try to gather as much |
| growing competition book promotion has become | | | | data about them as you can. The next step |
| a daunting task, which can leave even a | | | | should be to outline your goals and |
| veteran publicist dithering for ideas. | | | | objectives, determine your budget and |
| | | | implement your strategies. |
| As we all know, the best selling books are | | | | |
| not necessarily the best ones. Thus, it | | | | In this age of internet a book that is |
| depends on which book was promoted and how. | | | | promoted through net certainly gains an added |
| It used to be a common wisdom that the only | | | | advantage over those which are not. Thus, to |
| way to become a best selling author was to go | | | | promote your book online, you should first of |
| through a major publishing house. However, | | | | all have an exclusive website for it. Here |
| since many years, many bestsellers have | | | | you should display your book's cover, |
| actually been self published and self | | | | excerpts, reviews and testimonials on the |
| promoted. When deciding whether to self | | | | home page and provide links to booksellers |
| publish your book or not, you should examine | | | | that carry your book. Another way to get your |
| the advantages that successful | | | | book noticed is by including it in the Bowker |
| self-publishers seem to have over their not | | | | "Books in Print" database. Several online |
| so fortunate colleagues. | | | | bookstores use this database. If you are not |
| | | | building a website for your book then you can |
| As writers have a reputation for being | | | | use the e-mail promotion campaign for |
| sensitive creatures, it should first of all | | | | promoting it. First of all, you should send a |
| be noted that those who plan to handle the | | | | newsletter to your different e-mail contacts. |
| marketing and publicity aspects of their book | | | | Inform them about your book and then follow |
| themselves should shed this image and possess | | | | up with a compelling book sales letter. |
| thick hides. While you can be sensitive while | | | | |
| writing your book, you have to change your | | | | Another way to promote your book online is by |
| approach and become practical when it comes | | | | creating your own blog. Having a blog has now |
| to marketing it. You should not take any | | | | become one of the coolest and in some cases |
| negatives personally and should feel as if | | | | one of the most profitable things on the web. |
| all the setbacks are taking you closer to | | | | On your blog you can add the link to your |
| your goal. | | | | site and depending on the popularity of your |
| | | | blog it can receive more than one hundred |
| First of all, before taking any steps to | | | | thousand hits per day. |
| promote your book you should be aware of your | | | | |
| target audience, that is, who will buy your | | | | Thus, with the help of Internet any author |
| book? 'Everybody' is not the correct answer | | | | can become successful, provided he has the |
| to this question, although it is a common | | | | drive, energy and time to see it through. |