| According to the Association of American Publishers, | | | | Only ten books sold more than a million copies each, |
| 83 per cent of Americans want towrite a book, but for | | | | demonstrating that one thousandth of one per cent of |
| those who follow through, the publishing industry has | | | | books printed make it to seven-digit sales. |
| grim news. Publisher's Weekly reported that in 2004 | | | | Robert Kiyosaki, creator of the Cashflow Game and |
| Nielsen Bookscan tracked sales of 1.2 million books. | | | | the Rich Dad, Poor Dad series, saidthat his book is his |
| Unfortunately, the vast majority did not even sell a | | | | best business card. Mark Victor Hansen, co-creator of |
| hundred copies. | | | | the popular Chicken Soup for the Soul series, stated |
| The number of books that sell over one hundred | | | | that the best lead generator is a book. These two |
| copies is minimal, with 950 thousand selling fewer than | | | | examples demonstrate a profound principle. |
| 99 books. What this indicates is that just over two per | | | | The most successful authors do much more than sell |
| cent of the total number of books published break into | | | | books. The money earned in royalties is incidental |
| triple digit sales. | | | | income as compared with what they generate from |
| Taking a look at the cream of the crop, 200 thousand | | | | income streams such as speaker fees, workshops, |
| titles sold fewer than a thousand copies. Only 25 | | | | home study programs, coaching programs, consulting |
| thousand books sold more than 5 thousand copies. | | | | fees, and other high end products and services. |
| Fewer than 500 sold more than 100 thousand copies. | | | | |