| "E-Book" is short for Electronic
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| | you want to sell, it's always a good idea
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| Book---an organized set of content
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| | to either block certain pages with a
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| delivered in an electronic format. There
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| | password or distribute a subset of the
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| are many different types of e-books
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| | main e-book free. When determining how to
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| including packaged executables, PDF, and
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| | provide a free version of your e-book,
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| formats for the handheld computer.As with
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| | think about the following questions:*
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| so many of the original e-books, your
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| | Which chapters will everyone be able to
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| e-book doesn't have to be about Making
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| | read?
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| Money or Internet Marketing---people are
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| | * Do I create a free version and a
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| interested in many other things. What
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| | for-pay version?
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| makes an e-book valuable to a wide
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| | * How will I get people to pay for the
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| audience is that it provides information
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| | e-book once they review the free one?
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| that people cannot easily find
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| | * How will I promote and distribute the
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| elsewhere.Over the years, I've had the
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| | product?- For-Pay E-BooksAs for the
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| pleasure of writing numerous printed
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| | for-pay version of the e-book, you can
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| books and working on several electronic
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| | use PayPal ( or ProPay ( to accept
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| publications. From what I've seen, the
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| | payment because they are much easier to
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| e-book medium supports the greatest
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| | setup on a simple site. The only problem
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| creative flexibility. Images can come
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| | is that they are not very flexible when
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| alive, you can provide interactive forms
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| | dealing with automating order processing.
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| and content, the user can access remote
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| | If you have the time and the funds later,
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| databases, and you can support dynamic
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| | you can always upgrade to a merchant
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| updates whenever the content changes.
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| | account, order-processing environment.You
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| There are, however, several steps
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| | also have to develop a set of procedures
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| involved in the process to properly
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| | for handling purchases. These procedures
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| develop and promote an e-book to your
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| | identify the steps for collecting funds,
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| audience.The ProcessWhen developing an
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| | handling returns, and sending the
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| e-book, you have to perform several
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| | password or key to unlock the e-book. An
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| important steps to create quality
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| | example of these procedures is as
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| content. Each step allows you to
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| | follows:* User submits a purchase
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| fine-tune your idea and the end-product
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| | request.
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| so that readers will learn from and enjoy
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| | * You accept the request and receive
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| the content you provide.- Brainstorm an
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| | payment.
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| Idea
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| | * You send the password, key, a URL to
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| Ideas are cheap, but good ideas take
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| | the complete product, or the complete
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| time to develop. To develop a good idea,
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| | product itself via e-mail.
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| you have to jot down as many ideas as
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| | * If the user wants to return the
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| possible, then go through the list to
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| | product, determine their reasoning and
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| make sure that:* you're interested in the
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| | refund the money.Selecting the Right
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| idea;
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| | PriceSelecting a price for the e-book is
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| * you're knowledgeable on the topic;
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| | always a tough decision, but a very
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| * you're hitting the greatest, potential
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| | important one. Remember that the main
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| market;
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| | advantage to e-books is in the
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| * people will purchase the information;
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| | inexpensive methods of production. You
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| and
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| | can usually write an entire e-book and
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| * you can market to those
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| | have it published in a very short time.
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| interested.Once you reduce the list to a
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| | On top of that, when you generate the
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| few solid choices, go back through and
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| | finished package, you can simply
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| examine the remaining topics to determine
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| | distribute that same copy instead of
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| which topics you can write, by:*
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| | having to continually re-run the process
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| determining what you know about the
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| | to generate a new product---as in the
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| topic;
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| | print market.To price your e-book
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| * performing market research to ensure
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| | correctly, research your competition's
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| that you have a market and an angle for
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| | prices and determine if you have any
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| that market; and
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| | added value above and beyond your
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| * performing competitive research to
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| | competition. If so, either price it at
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| find your competition's products,
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| | their price or add 10%. With a good
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| successes, failures, and target
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| | write-up and press release, you will draw
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| markets.While fine-tuning your product,
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| | readers because you are newer, have a
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| remember that people will buy the product
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| | larger footprint (i.e., more pages), and
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| if it:* solves a problem;
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| | have more information.Once it has been
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| * improves an existing product;
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| | out there for a while, speak with your
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| * hits on a hot trend;
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| | past customers or drop the price a little
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| * creates a new niche; or
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| | until sales begin to pick up. There are
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| * fills a current need.- Develop an
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| | many tactics for setting the right price,
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| OutlineOnce you come up with the idea,
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| | but with proper market research, you
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| you'll have to create an outline or table
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| | should be able to come up with a solid
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| of contents to develop the idea. The best
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| | price the first time
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| way I've found to do this is to break the
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| | around.PromotionPromotion is the key to
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| idea down into blocks of contiguous
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| | getting your e-book noticed. You must be
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| information---similar to assembling a
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| | professional and diligent when handling
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| pyramid. At the top is the IDEA with each
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| | the promotion of your work as one
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| successive level providing a more
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| | misplaced e-mail or posting could destroy
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| detailed sequence of points that
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| | credibility for you and your work.- Web
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| ultimately explain the top-level IDEA.The
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| | SiteIf you don't already have one, you
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| outline itself should be at least four
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| | should consider assembling a Web site to
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| levels deep so that you can understand
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| | present and sell your e-books. You'll
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| what you'll say for each section or
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| | need to obtain your own domain name and
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| chapter. Research each section and
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| | quality hosting to gain credibility with
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| collect pertinent information so that you
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| | your customers and your competitors. You
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| can develop a coherent outline and
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| | only need to assemble one page per e-book
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| understand the depths of what it is you
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| | and provide a short blurb outlining what
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| are writing.- Develop the First DraftThe
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| | the e-book presents. Also, provide a way
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| first draft is merely a "brain dump."
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| | for the user to download, or purchase,
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| Follow your outline and write as much as
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| | the e-book as well as a way to contact
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| possible about each section. Don't worry
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| | you.You've seen the small graphics
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| about format, spelling, or grammar at
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| | scattered around the Web that depicts a
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| this point, as you'll focus on resolving
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| | book or box with the title of the
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| those issues later.- Substantive EditA
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| | e-book---this is called a "virtual book
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| substantive edit is a review of the
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| | cover" or a "3D virtual box." Whether
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| manuscript where you fine-tune the
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| | you're good with graphics or not, this is
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| content. You have to make sure that the
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| | a great and simple way to advertise your
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| content is complete, contains pertinent
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| | work. You can view samples at eBook
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| information for the topic, and provides
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| | Cover-Art ( and Free E-Book Covers ( Free
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| enough relevant information to explain
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| | E-Book SitesAs we discussed earlier, it's
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| the topic. At this point, you can perform
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| | always a good idea to have a free version
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| additional research to verify the content
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| | of your e-book to help promote the
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| or enhance the information for the
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| | for-pay version. One of the best reasons
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| reader.- Content/Technical ReviewFind
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| | is that many e-book sites that allow free
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| some experts in your manuscript's topic
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| | promotion will only promote free e-books.
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| area and have them review it for accuracy
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| | This way, you can promote the free
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| and readability. This type of review
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| | version of your e-book on more sites and
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| ensures that the information is correct
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| | have it drive potential customers to your
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| and that the target audience will be able
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| | Web site. Some of the more popular free
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| to understand the content. Many times,
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| | e-book promotion sites are as follows:*
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| experts will take credit in the
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| | E-Books Rock (
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| acknowledgements as opposed to a fee, but
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| | * Free E-Books (
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| this is something you'll have to work out
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| | * E-Book Directory (
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| with them.- Second DraftThe second draft
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| | * E-Book 2000 (
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| takes into account the information from
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| | * Abika (
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| your reviewers as well as changes you
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| | * E-Book News (
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| need to make based on your own review of
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| | * E-Book Talk ( Review SitesYou can get
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| the content. Once this draft is complete,
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| | the greatest amount of publicity by
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| take a day or two off to give your brain
| |
| | submitting your complete e-book to a
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| a break. This way, when you return to the
| |
| | review site. The reviewers will read your
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| manuscript, you'll be fresh and able to
| |
| | e-book and generate a public review for
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| catch any mistakes that you would've
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| | posting to their site. In this way,
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| otherwise missed.- Copy EditThe copy edit
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| | others can read the review and visit your
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| allows you to check the grammar,
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| | site for a download of your e-book. Some
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| spelling, and readability of the content.
| |
| | of the more popular review sites are:*
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| Make sure that everything is formatted
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| | EBooks 'n Bytes (
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| appropriately and that your manuscript
| |
| | * Midnight Scribe (
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| provides a professional presentation.-
| |
| | * Reviewers' Int'l Org ( Press ReleasesA
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| ProofIn a publishing house, proofreaders
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| | press release is another great way to
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| will go through the product and check for
| |
| | bring notice to your new e-book. One of
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| any final production issues, wording, and
| |
| | the more prominent e-book press release
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| problems with content. Do a pre-package
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| | distribution systems is eBroadcaster (
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| of the product and send it out to a few
| |
| | The site features press releases related
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| people to have them read through the
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| | to new ebooks, epublisher announcements,
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| product. Ask them to check for any
| |
| | and handheld news. Another site is called
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| mistakes or errors that might have been
| |
| | PressBlast ( If you're not up on writing
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| missed.- PackagingOnce you've completed
| |
| | a press release, it's time to get a
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| the manuscript, you can package it in
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| | handle on it because you'll need it!-
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| several different formats. The format
| |
| | Free ContentMany writers abhor free
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| choice depends on your target audience as
| |
| | content as they feel they are "writing
|
| well as your desired presentation. Of
| |
| | for free." Actually, if you target your
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| course, you can always have an
| |
| | writing to define and present your
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| e-publisher generate the package, but
| |
| | knowledge as well as bring in clients,
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| they too will use one of the formats
| |
| | the small amount of time you spend
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| discussed in this section.Developed by
| |
| | putting together the free content is not
|
| Adobe ( PDF is a document packaging
| |
| | wasted. Realize that people want
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| format that is compatible across several
| |
| | information, and if you give them good
|
| platforms (i.e., Microsoft Windows, UNIX,
| |
| | information, they'll come back for more.
|
| Macintosh, etc.) A PDF document is viewed
| |
| | Realize also that you already have a
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| on the free Adobe Acrobat viewer, which
| |
| | great source of free content right under
|
| is itself platform-dependant. When
| |
| | your nose---your e-book. All you have to
|
| developing PDF documents, stay with
| |
| | do is take excerpts from the various
|
| standard writing practices involved in
| |
| | chapters and send them to a few posting
|
| creating manuscripts. Adobe Distiller,
| |
| | sites listed below:* Article Depot (
|
| which usually comes with FrameMaker,
| |
| | * Article Announce (
|
| works with just about any word-processing
| |
| | * Free Content (
|
| environment (e.g., Microsoft Word, TeX,
| |
| | * Publish In Yours (
|
| etc.) and generates a PDF of your
| |
| | * Idea Marketers (
|
| manuscript directly from the
| |
| | * Author Connection ( you've packaged
|
| application.E-Book compilers take HTML
| |
| | the product and you feel that it's ready
|
| files and package them into a single
| |
| | to go out to the world, there are several
|
| executable application. This format is,
| |
| | things you can do to expedite
|
| however, limited in its distribution as
| |
| | distribution. First, you can always
|
| it will only run on its target platforms.
| |
| | approach a royalty publisher and let them
|
| For instance, one of the better
| |
| | handle the packaging and distribution for
|
| compilers, Activ E-Book ( is targeted to
| |
| | you. This is usually a good path to take,
|
| run on Microsoft Windows platforms. You
| |
| | but it can be time consuming as they are
|
| will need a compiler that supports all of
| |
| | back-logged with other e-books.The other
|
| the major facets of HTML as well as
| |
| | path is to distribute it yourself. There
|
| password protection, configurability, and
| |
| | are hundreds of sites available on which
|
| branding. Branding allows you to create
| |
| | you can post your packaged e-book. Users
|
| e-books branded with your affiliates' or
| |
| | will come to the site and download your
|
| distributors' names. Note that the
| |
| | e-book then either purchase it or visit
|
| vendors for some of the more expensive
| |
| | your site to see what other products you
|
| compilers will not only charge for the
| |
| | have available.- For-Pay E-Book
|
| compiler, but also charge royalties for
| |
| | DistributionOne method for distributing
|
| distribution rights.Handheld e-book
| |
| | an e-book you intend to sell is through
|
| reader formats are very wide because of
| |
| | one or more of the following Web sites.
|
| the multitude of e-book readers available
| |
| | Some of these sites require that you sign
|
| on the market today. In most cases, all
| |
| | an exclusivity contract which prevents
|
| you have to do is generate a solid
| |
| | you from selling your e-book elsewhere,
|
| manuscript and submit it to one of the
| |
| | so pay attention to what you sign. The
|
| e-publishers in Microsoft Word format.
| |
| | vendors will usually provide a merchant
|
| They will usually package the manuscript
| |
| | mechanism so that they can collect a fee
|
| into one or more of the different formats
| |
| | for you and, out of that fee, they take
|
| acceptable for the more popular e-book
| |
| | their cut. Also, note that many of these
|
| readers.Copyrighting Your WorkOnce you've
| |
| | distributors will either take your
|
| created your e-book, the last thing you
| |
| | manuscript as a Word file and convert it
|
| want is for someone to illegally copy
| |
| | themselves or they accept only PDF.*
|
| your work, or worse yet, claim it as
| |
| | E-Books 'n Bytes (
|
| their own. It's true that there are
| |
| | * 1st Books (
|
| technical means (i.e., password
| |
| | * BookLocker (
|
| protection) that can make this kind of
| |
| | * MightyWords (
|
| theft more difficult, but none offer
| |
| | * iBookTime (
|
| total security. No matter what you do,
| |
| | * EBooks on the Net (
|
| there's a chance that you could be a
| |
| | * MyPublish (
|
| victim of this kind of theft---it could
| |
| | * Amazon (
|
| even go on for a while before you
| |
| | * Borders ( - Free E-Book
|
| discover that it happened.Even worse than
| |
| | DistributionThe free distribution sites
|
| discovering that you're a victim, is
| |
| | for free e-books provide the mechanism
|
| discovering that you're a victim with
| |
| | for distributing your free version of
|
| either no, or very limited, recourse. But
| |
| | your e-book. They take just about any
|
| there's a way to make sure that it
| |
| | format that can be read on a computer.*
|
| doesn't happen to you---take steps to
| |
| | Free EBooks (
|
| protect your work ahead of time. Visit
| |
| | * E-Books 'n Bytes (
|
| the following sites for information on
| |
| | * ZDNet (
|
| protecting your work as well as
| |
| | * Download (
|
| registering your work online:*
| |
| | * Upload (
|
| MediaRegister (
| |
| | * Softseek (
|
| * Click and Copyright (
| |
| | * EBook News (
|
| * International Standard Book Number
| |
| | * EBook Talk (
|
| (ISBN)If you're serious about publishing
| |
| | * EBooks Rock (
|
| an e-book, you'll need to have your own
| |
| | * EBook 2000 ( What's next?When you
|
| ISBN number. The ISBN is a number that
| |
| | write and package an e-book, you must
|
| identifies book products published
| |
| | have some sort of plan. Don't just write
|
| internationally. To distribute your work
| |
| | an e-book and "throw" it out there. What
|
| in books stores, online and otherwise,
| |
| | is your objective with the e-book? A good
|
| you have to obtain an ISBN number.An ISBN
| |
| | plan involves a targeted marketing
|
| consists of 10 digits preceded by the
| |
| | approach to creating and distributing the
|
| "ISBN" prefix. The number is divided into
| |
| | e-book.Make sure that the product
|
| four parts, with each part separated by a
| |
| | attracts people and that the information
|
| hyphen. The number establishes and
| |
| | is useful. Some publishers tend to sell
|
| identifies one title or edition from a
| |
| | information that is already free on the
|
| specific publisher and is unique to that
| |
| | Web. Make sure that if you use
|
| edition. This supports a more efficient
| |
| | information from the Web that you're not
|
| marketing scheme for products by
| |
| | duplicating---always add value to
|
| booksellers, libraries, universities,
| |
| | maintain a professional presentation and
|
| wholesalers, and distributors.Currently,
| |
| | a respectable reputation.Once you finish
|
| you must order a minimum of 10 numbers
| |
| | your masterpiece and implement your
|
| for a charge of $225. You can order
| |
| | marketing plan, you'll be well on your
|
| online and it only takes a few days for
| |
| | way to being known as an "e-book
|
| delivery. For more information and to
| |
| | author."Edward B. Toupin, Ph.D., is a
|
| apply, visit:* RR Bowker (
| |
| | published author, life-strategy coach,
|
| * ISBN Home Page ( or FreeAs you package
| |
| | counselor, Reiki Master, and technical
|
| your e-book, decide if it will be
| |
| | writer living in Las Vegas, NV. Edward
|
| distributed free of charge or for a fee.
| |
| | works with people to help them strive for
|
| Usually, free e-books contain bits and
| |
| | a richer life. He also authors books,
|
| pieces of information that induce the
| |
| | articles, and screenplays on topics
|
| sale of other products and services and
| |
| | ranging from career success through life
|
| increase traffic to the host Web site.-
| |
| | organization and fulfillment. Check out
|
| Free E-BooksA free e-book should be a
| |
| | some of his recent print and electronic
|
| leader to something better that must be
| |
| | books as well as his articles covering
|
| purchased. If you create an e-book that
| |
| | various life-changing topics!
|
