| Publicity is crucial to book sales.
| |
| | own educators/speakers, but smaller
|
| Unfortunately, many publishers are
| |
| | churches may welcome a free speaker.
|
| cutting back on marketing. Your book may
| |
| | Offer to speak at book clubs, luncheon
|
| be the best thing since sliced bread, but
| |
| | meetings, and study groups.SEND OUT A
|
| I guarantee that sliced bread will get
| |
| | MEDIA RELEASE. Write a concise release
|
| more publicity. What can you do if you
| |
| | and send it to the Book Editor and
|
| don't have the money to hire a marking
| |
| | Lifestyle Editor of your local newspaper.
|
| firm? Here are some ideas to get your
| |
| | Enclose a copy of your book and any
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| book and name noticed.GO THE COLLEGE
| |
| | favorable reviews your book has
|
| UNIVERSITY ROUTE. Colleges and
| |
| | received.WRITE SMALL NEWSPAPERS. Small
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| universities are always looking for
| |
| | town newspapers are always looking for
|
| speakers. It there is a college or
| |
| | stories. Look on the internet for a list
|
| university in your town contact the
| |
| | of newspapers in your state. This list
|
| Library Director and offer to speak.
| |
| | contains the names of the newspapers, the
|
| Follow-up by delivering an information
| |
| | towns they serve, and the circulation.
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| packet about your book to the
| |
| | Choose selected newspapers, such as those
|
| library.CONTACT THE PUBLIC LIBRARY.
| |
| | with a circulation of 5,000-20,000, and
|
| Public libraries offer free presentations
| |
| | send them a letter. Enclose a media
|
| and seminars to the public. Call the
| |
| | release with your letter.PARTICIPATE IN
|
| Program Director and offer to speak about
| |
| | BLOGS. Surf the internet and you will
|
| your book. Be precise. "I will speak
| |
| | find a variety of blogs. Choose a few
|
| for a half hour, answer questions, and
| |
| | blogs and email a few short paragraphs
|
| provide handouts." The library schedule
| |
| | about your book to them. Blog postings
|
| may already be full and, if this is the
| |
| | will get your name and book circulating
|
| case, ask the library to put your name on
| |
| | on the internet.Keep track of your
|
| next year's list.TAP SERVICE CLUBS.
| |
| | marketing and publicity efforts,
|
| Every community has service groups and
| |
| | especially the dates. Six months from
|
| you should find a list of them in the
| |
| | now recontact these organizations and
|
| phone book. Select a few groups, contact
| |
| | groups. One well-received talk can spark
|
| them, and offer to speak at early
| |
| | sales and lead to word-of-mouth publicity
|
| morning, noon time, and evening meetings.
| |
| | - the best publicity for any author.
|
| Before you call, make sure your
| |
| | Good luck!Copyright 2006 by Harriet
|
| presentation has a snappy title and broad
| |
| | Hodgson
|
| appeal.THINK SEASONAL. Most communities
| |
| | Hodgson has been a freelance nonfiction
|
| have seasonal events, starting with
| |
| | writer for 28 years. She is a member of
|
| Thanksgiving and continuing through
| |
| | the Association of Health Care Jounrlists
|
| Christmas. Ask around and you may be
| |
| | and the Association for Death Education
|
| able to get early information about these
| |
| | and Counseling. Her 24th book, "Smiling
|
| events. There may be a Calendar of
| |
| | Through Your Tears: Anticipating Grief,"
|
| Events in your phone book. Contact the
| |
| | written with Lois Krahn, MD, is available
|
| event chairperson and ask if you can
| |
| | from A five-star review of the book is
|
| speak at the event and autograph
| |
| | posted on Amazon. Another review is
|
| books.CONTACT LOCAL CHURCHES. You will
| |
| | posted on the American Hospice Foundation
|
| find a list of churches in the phone
| |
| | website under the "School Corner"
|
| book. Large churches tend to have their
| |
| | heading.
|
