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How to Sell

A Managing Director of a prominent City development.
investment bank in London e-mailed me the 2) Join UPSA and start learning from
other day: "I am doing a morning of each other.
graduate interviews for salespeople; all 3) Get certified.
high quality guys but one guy mentioned 4) Always be learning: read books,
that he liked Google as a stock so I listen to CD's, take workshops, read
quizzed him based on the DMH blog view Selling Power.
and he left the meeting saying he thought 5) Get a coach.
the stock was a sell!"He later revealed 6) Do the fundamentals consistently and
to me the competitiveness of the you will be in the top 10%.
interview process and how little margin 7) Take action, there is a difference
for error there was: out of the sixteen between knowing and doing."The problem
short-listed candidates, they were only today is that as "sales" has become such
allowed to pick two. When I asked him a standardized industry segment of its
what the criteria was, he told me; "It's own it has developed some dubious
really the depth of the candidates that methodologies and training programmes
makes all the difference. We had one rather than addressing the fundamental
Lebanese guy, for example, with loads of aspect to the process: the spectrum of
international experience who had been the salesperson's knowledge bank and
educated in Paris and London and who had their willingness to enlighten others
some practical knowledge of the industry with the knowledge-sharing
and it was very impressive. Talking to process.Miller's advice is all too
him was like talking to any of the guys commonly seen in any type of sales
who are working on the floor here. It all training: young salespeople today assume
comes down to being that what they need is training in how to
well-rounded."Education & ExperienceIn sell rather than being well-read and
July, consultant and guru Andy Miller convincing debaters who can hold an
wrote an abstract on his blog which argument in a broad range of spheres.
declared: "I don't mean any disrespect Contrary to Miller's popular opinion, the
but the odds are if you are under the age reason sales training was slashed due to
of 43-45 you never got the type of "downsizing" in the 1980's at most
professional development you needed to be Fortune 500 companies is for the same
a top producer", citing that last year reason anything is slashed in a
his organization conducted a survey of corporation: because companies realized
2663 sales organizations where 82% of what little value the process contributed
salespeople said they had no sales to the bottom line.The most important
process or weren't following one, and 42% kind of training a salesperson can have
were missing essential skills needed to is outside the arena of practice: it's in
do their job.Miller ultimately concluded, reading anything but books on 'How to
"WOW! Imagine a professional football Sell'. Young salespeople would be better
team with no play book or the essential off reading Wuthering Heights than they
skills to move the ball. So what can you would listening to "Selling Power" CD's.
do?1) Take ownership for your own




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